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Upcoming Live Webinars

Bringing valuable Festival and Event industry education right to you, we're pleased to present our Online IFEA Webinar Series.

IFEA Members, please log-in to purchase Webinars at the IFEA Member Rate.


Thursday, March 28, 2019

Control Freaks Anonymous – A 12-Step Plan to Achieve Sanity & Success

Penny McBride, CFEE
President & CEO
Fredericksburg, Texas Chamber of Commerce
Fredericksburg, TX name is Festival Planner and I'm a control freak. To be a success in the event world, one has to be a detail-oriented professional who makes sure hundreds of other people get everything done in time to open the gates. But the Control Freak style of management can quickly lead to burn out, lack of engagement, trust issues and stagnant growth. This 12-Step Program can help curb those tendencies to create dynamic teams inspired by a visionary leader, versus managed by box-checker. Learn to delegate authority over tasks, build peer accountability, provide meaningful feedback, reward big-picture thinking and create the next generation of leaders that will sustain your event.

Penny C. McBride, CFEE, is the President & CEO of the Fredericksburg Chamber of Commerce. For 14 years prior to starting with the Chamber, she owned Indigo Resource Group, an outsource firm that specialized in providing marketing, consulting and management services to tourism-related businesses and organizations. Her company managed the Texas Festival & Events Association and the Texas Association of Fairs and Events for nine years. Penny also served a nine-year stint as the Director of the Fredericksburg Convention and Visitor Bureau, during which time occupancy tax receipts increased over 400 percent. She continues to work as a consultant, speaker and trainer. Her speaking clients have included the International Tour & Travel Research Association, Argentina Economic Development Federation, Dubai Events and Promotions Establishment, Hawaii Tourism Authority, Illinois Special Events Network, Festivals & Events Ontario and International Festivals & Events Association.
2019 IFEA Live Webinar - Control Freaks Anonymous – A 12-Step Plan to Achieve Sanity & Success (NM)
2019 IFEA Live Webinar - Control Freaks Anonymous – A 12-Step Plan to Achieve Sanity & Success (NM)
Mar 28, 2019 | 11:00 AM - 12:00 PM
Penny McBride, CFEE, President & CEO
Fredericksburg, Texas Chamber of Commerce, Fredericksburg, TX

Thursday, April 11, 2019

Behind the Buzzword: Creative Placemaking & Your Event

Sean King
Principle, Aspire Consulting Group
Allentown, PA

Creative placemaking has become a buzzword in the lexicon of city and state governments, college campuses and economic development professionals around the country over the past several years. Join with us in an introduction to the concept and explore ideas on how your events and festivals fit into this movement in our cities and communities. Find a new way to frame your events and festivals to attract new resources and support while you generate momentum around the quality of life impacts beyond the pure dollars and cents.

Sean King is a Principle at Aspire Consulting Group in Allentown, PA and has been consulting with small businesses and non-profit organizations for over 20 years. He also blogs regularly at You can follow Sean on Twitter @skingaspire or contact him at:
2019 IFEA Live Webinar - Behind the Buzzword: Creative Placemaking & Your Event (NM)
2019 IFEA Live Webinar - Behind the Buzzword: Creative Placemaking & Your Event (NM)
Apr 11, 2019 | 11:00 AM - 12:00 PM
Sean King, Principle, Aspire Consulting Group, Allentown, PA

All Webinars are Presented at:

7:00 a.m. - 8:00 a.m. Hawaii Time
9:00 a.m. - 10:00 a.m. Alaska Time
10:00 a.m. - 11:00 a.m. Pacific Time
11:00 a.m. - 12:00 p.m. Mountain Time
12:00 p.m. - 1:00 p.m. Central Time
1:00 p.m. - 2:00 p.m. Eastern Time
6:00 p.m. - 7:00 p.m. GMT


Webinar Pricing:

Individual Webinar Cost:
$59 - IFEA Members
$99 - Non-IFEA Members

--------------- Live Webinar Subscription:
$590 - IFEA Members
$990 - Non-IFEA Members
Subscriptions not eligible for promo codes.

Webinar Registration

Webinar registration is per computer site for as many people as you can sit around your computer. Gather additional staff, volunteers, or board members around your computer so they too can join you for this learning experience at no additional charge!

Individual Webinar Purchase Includes:

Access to:
  • The individual 60-minute live IFEA Webinar presentation
  • An interactive Q&A session
  • Copies of the presentation materials and handouts
  • Recording of the Webinar to view for up to 14 days.

Webinar Subscription

2019 IFEA Live Webinar Subscription (15 Webinars) - Non-Members
2019 IFEA Live Webinar Subscription (15 Webinars) - Non-Members
Webinar Subscription includes ALL 15 individual 60-min live Webinars for 2019.
A subscription to the IFEA Webinar Series can also be purchased for those looking for year-round Festival & Event industry education. Webinar Subscription includes:
  • Access to ALL 15 individual 60-minute live IFEA Webinars for the year
  • Interactive Q&A sessions
  • Copies of the presentation materials and handouts
  • Recordings for each Webinar, to view for up to 14 days.
If a webinar included in the 2019 line up has already occurred, it will be sent as an On-Demand Webinar.

Thursday, April 18, 2019

A New Perspective on the Critical Importance of Volunteers at Your Event

Kaylee Williams
President, VolunteerLocal
Des Moines, IA

Finding and keeping great volunteers is no easy task. The goal of this session is to bring together coordinators who are willing to share their experiences (good and bad), best practices and the key resources they use to keep their volunteers happy, engaged and informed. Topics include fostering the right 'culture' for your volunteer force, identifying appropriate channels to reward volunteers, and making the process of scheduling and communicating with your volunteers easier. We'll look at some recent data behind volunteer trends, and cover the practical implementation of a cohesive volunteer program that aligns the right incentives with volunteers' interests and skills. Join us for a lively discussion on best practices for volunteer management, coordination, and retention.

Kaylee Williams is the President of VolunteerLocal, a volunteer registration and scheduling platform for festivals and events of all sizes, all over the world. Passionate about music and the arts, Williams has leveraged partnerships with hundreds of festivals, fairs and parades to help them streamline their volunteer programs. She is a triathlete, bass guitar player and home-brewer.
2019 IFEA Live Webinar -A New Perspective on the Critical Importance of Volunteers at Your Event(NM)
2019 IFEA Live Webinar -A New Perspective on the Critical Importance of Volunteers at Your Event(NM)
Apr 18, 2019 | 11:00 AM - 12:00 PM
Kaylee Williams, President, VolunteerLocal, Des Moines, IA

Thursday, April 25, 2019

Sponsorship Then & Now: The Things That Never Change and the Things That Already Have

Gail Alofsin
Director of Corporate Partnerships & Community Relations
Newport Harbor Corporation
Newport, RI

Data, Social and AI are a few of the elements that comprise the “new” sponsorship. It’s on you and your team to prove the value of your sponsorship program, beyond booths and banners. In this time of unprecedented distraction, there are things that do not change - the elements of human touch, connection and affiliation with the passion points that unite the sponsor and the audience. This Webinar will illustrate the business case for sponsorship, embroidering both the new with the fundamentals, offering you the tools to becoming proactive to the changes ahead. It’s all about harnessing the power of the subtle changes that will generate the most impactful results. It’s GO Time!

Gail Lowney Alofsin is a professional speaker, author, university professor, humanitarian and sponsorship thought leader. Gail provides audiences with practical tools and the inspiration to achieve sponsorship and event success. As the Director of Corporate Partnerships for Newport Harbor Corporation for over three decades, Gail has sold millions of dollars of corporate sponsorship to clients inclusive of Southwest Airlines, Pepsi, Dr Pepper/Snapple Group, Sovereign Bank, Born Footwear, Unilever, Ahold and Mercedes. Passionate about education, Gail has served as an Adjunct Professor at the University of Rhode Island since 1999 and Salve Regina University since 2015. She is the author of Your Someday is Now- What are YOU Waiting For? – a book focused on becoming YOUR best YOU. Since being published, the book has raised over $40,000 for nonprofit organizations. A graduate of Tufts University, Gail serves on several non-profit boards focused on education and hunger. She resides in Newport, Rhode Island.
2019 IFEA Live Webinar - Sponsorship Then & Now (NM)
2019 IFEA Live Webinar - Sponsorship Then & Now (NM)
Apr 25, 2019 | 11:00 AM - 12:00 PM
Gail Alofsin, Director of Corporate Partnerships & Community Relations, Newport Harbor Corporation, Newport, RI

Thursday, May 9, 2019

Strengthening Our Partnerships and Mutual Success with Concessionaires

Michelle Card
Executive Director
National Independent Concessionaires Association (NICA)
Brandon, FL

Too often - hopefully unintentionally - we see our vendors and concessionaires as adversaries to be watched-over and mistrusted, when in-fact, they are some of our greatest, most creative partners. A relationship that can help ensure our mutual bottom-line success, as well as enhancing the overall event experience for our attendees. The IFEA has asked industry partner NICA (National Independent Concessionaires Association) to come help us all expand the creative conversation of how to maximize the returns for everyone!

The National Independent Concessionaires Association is an organization with over 1000 members across the United States and Canada. NICA services independent businesses that work in the mobile event industry. Their general membership includes food concessionaires, retail/commercial sales, game operators and independent entertainers and attractions, with their associate membership including fairs, festivals and suppliers.
2019 IFEA Live Webinar - Strengthening Our Partnerships and Mutual Success with Concessionaires (NM)
2019 IFEA Live Webinar - Strengthening Our Partnerships and Mutual Success with Concessionaires (NM)
May 09, 2019 | 11:00 AM - 12:00 PM
Michelle Card, Executive Director, National Independent Concessionaires Association (NICA), Brandon, FL

Thursday, October 31, 2019

Maximizing the Opportunities and Minimizing the Challenges of Food Trucks at Your Event

Matthew Geller
National Food Truck Association
Culver City, CA

Food trucks have become not only a trend-unto-themselves, but an important evolution of and consideration when it comes to providing quality food and beverage options to festival and event attendees. Not unlike any other critical and revenue-impacting piece of the operations puzzle, it is important that we understand both the challenges and opportunities for both sides of this partnership, allowing us all to maximize the returns to everyone. In this valuable session we'll be discussing ways to utilize food trucks at your festival, with an emphasis on the best ways to reach out and book food trucks for your events and to collect payments.

Matt Geller is the Co-Founder and CEO of the Southern California Mobile Food Vendors Association and the Founding President of the National Food Truck Association. The SoCal MFVA is a non-profit organization that represents upwards of 130 mobile vendors in Southern California. Under Geller’s leadership, the SoCal MFVA has successfully expanded rights and business opportunities for mobile vendors in over 30 jurisdictions in Southern California, while working cooperatively with Health Departments to promote balanced regulations and effective enforcement mechanisms. Geller’s “Association” model has become the national standard for food truck advocacy. Geller is also an entrepreneur. He is a founding partner and executive of Best Food Trucks, Inc. -- the developer of a revolutionary software platform that connects food trucks with event organizers, health departments, and consumers. After almost a decade in the restaurant industry, Geller obtained his juris doctorate from UCLA School of Law in 2008.
2019 IFEA Live Webinar - Opportunities and Challenges of Food Trucks at Your Event (NM)
2019 IFEA Live Webinar - Opportunities and Challenges of Food Trucks at Your Event (NM)
Oct 31, 2019 | 11:00 AM - 12:00 PM
Matthew Geller , CEO, National Food Truck Association, Culver City, CA

Thursday, November 7, 2019

Praise the Lord and Pass the Ammunition

Jeff English, CFEE
Sr. Vice President/General Council
Kentucky Derby Festival
Louisville, KY

The list of complex legal issues facing the festival and event industry continues to grow each year. Let’s spend an hour discussing your event’s legal standing on such issues as protestors, waivers, conceal and carry, and risk management. We’ll also reserve time for Q&A so you can maybe save your budget on some of those legal bills back home!

Jeff English is the Senior Vice President and General Counsel for the Kentucky Derby Festival. After graduating from Washburn University School of Law in Topeka, Kansas in 2004, Jeff worked in politics and practiced law before joining the Festival staff in 2007. He is charged with overseeing all of the Festival’s legal issues and serving as its risk management officer. He also manages the Merchandise Department and serves as the President of the Kentucky Derby Festival Foundation, the 501(c)3 charitable arm of KDF. He was named a member of the 2014 class of Louisville Business First’s Forty Under 40.
2019 IFEA Live Webinar - Praise the Lord and Pass the Ammunition (NM)
2019 IFEA Live Webinar - Praise the Lord and Pass the Ammunition (NM)
Nov 07, 2019 | 11:00 AM - 12:00 PM
Jeff English, CFEE, Sr. Vice President/General Council, Kentucky Derby Festival, Louisville, KY

Thursday, November 14, 2019

The Path to Volunteer Growth

Florence May
TRS Volunteer Solutions
Indianapolis, IN

This workshop style Webinar is broken into four IDEA GENERATION segments with a little extra time for Q&A. Segment One: The Changing Volunteer World - Major trends impacting recruiting and engagement. Segment Two: Volunteer Program Assessment - Hands-on exercise and standards. Segment Three: Measuring & Communicating Impact - You are working hard to make a difference in your community. Do you know how to communicate organizational impact with your volunteers? Segment Four: Growth Strategies - Discuss innovations in the areas of recruiting, on boarding, training, communications and retention.

Florence May is the Founder/President of TRS Volunteer Solutions. Since 2008, TRS has provided volunteer management systems for hundreds of Festivals, Conventions, Non-Profits, Corporations and Sports Commissions. Among these, TRS has provided support for 26 Final Fours, 5 Super Bowls, 2 Republican National Conventions, 2 Democratic National Conventions, 18 Formula One Races, 12 Special Olympic Organizations, Indy 500 Events and so many others. Florence May is also a Speaker, Author and Workshop Leader on Volunteer Management Trends.
2019 IFEA Live Webinar - The Path to Volunteer Growth (NM)
2019 IFEA Live Webinar - The Path to Volunteer Growth (NM)
Nov 14, 2019 | 11:00 AM - 12:00 PM
Florence May, Founder/President , TRS Volunteer Solutions, Indianapolis, IN

Thursday, November 21, 2019

Infuse the “New”!

Ted Baroody
President, Norfolk Festevents
Norfolk, VA

We all get asked, “what is new at your event this year?” Hear the latest trends and be inspired to infuse your events with the “new”! Add some new energy to your traditions with new experiences that touch all segments of our business; entertainment & programming, sales and marketing. Learn how to extend the experience for your guests!

Ted Baroody is a graduate of North Carolina State University, Raleigh, North Carolina, USA. After college he moved to Norfolk, Virginia to start his own small sports marketing company, Victory Promotions. After a couple of years of power boat racing production under Victory Promotions, he served as Marketing Director for a group of local radio stations in Virginia Beach, Virginia for 5 years. From 1996 to 2011 he was the Director of Development of the not-for-profit event marketing company, Norfolk Festevents, Ltd. known as “Festevents,” and is now the President of Festevents. Ted also works with many non-profit organizations as a volunteer, event coordinator and as a board member and serves on both the IFEA World and IFEA Foundation Boards of Directors.
2019 IFEA Live Webinar - Infuse the “New”! (NM)
2019 IFEA Live Webinar - Infuse the “New”! (NM)
Nov 21, 2019 | 11:00 AM - 12:00 PM
Ted Baroody, President, Norfolk Festevents, Norfolk, VA


Contact Nia Hovde, CFEE, Vice President/Director of Marketing & Communications at +1-208-433-0950 ext: 8140 or
© Copyright 2019.The presentation, materials and content of these Webinars are the intellectual property of the International Festivals & Events Association (IFEA) and the specific presenter for each Webinar. They are presented for the educational use of each paying customer. Any reproduction, rebroadcast or reselling of this Webinar, or the content contained within, without the expressed written consent of the IFEA is strictly prohibited.
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