The Premier Association Supporting and Enabling Festival & Event Professionals Worldwide
Home > Resources > SHOP IFEA > Shop IFEA - Non-Members > Upcoming Live Webinars

Upcoming Live Webinars

Bringing valuable Festival and Event industry education right to you, we're pleased to present our Online IFEA Webinar Series.
of

IFEA Members, please log-in to purchase Webinars at the IFEA Member Rate.
of

Thursday, January, 25, 2018

Five Keys to Effective Sponsorship Activation

Bruce L. Erley, CFEE, ARP
President & CEO
Creative Strategies Group
Denver, CO


Activation and measurement have become two essential components to any sponsorship. Event producers must be thinking well beyond typical rights and benefits and propose ideas that literally bring the sponsor’s brand to life. Sponsorship is an experiential marketing platform upon which you must build to achieve the sponsor’s brand, marketing, communications and sales objectives. CSG has found that there are five key criteria that you must meet to assure effective activations that can be implemented prior to, during and fulling your event. This session will be filled with many examples and ideas to get your creative juices flowing.

Bruce L. Erley, CFEE, APR is the President and CEO of the Creative Strategies Group, a full-service sponsorship and event marketing agency based in Denver, Colorado which he founded in September, 1995. Creative Strategies Group (CSG) specializes in sponsorship and event marketing consultation as well as forging partnerships between corporations and events, festivals, nonprofit organizations and other properties. In 2012, Erley served as the World Board Chairman of the International Festivals & Events Association (IFEA). He is a 2015 inductee into the IFEA Hall of Fame. He is Accredited in Public Relations (APR) by the Public Relations Society of America and a Certified Festival & Events Executive (CFEE) by the International Festivals and Events Association.
of
IFEA Live Webinar (NM) - Five Keys to Effective Sponsorship Activation
Jan 25, 2018 | 11:00 AM - 12:00 PM $99.00

Bruce L. Erley, CFEE, ARP
President & CEO
Creative Strategies Group
Denver, CO

All Webinars are Presented at:

7:00 a.m. - 8:00 a.m. Hawaii Time
9:00 a.m. - 10:00 a.m. Alaska Time
10:00 a.m. - 11:00 a.m. Pacific Time
11:00 a.m. - 12:00 p.m. Mountain Time
12:00 p.m. - 1:00 p.m. Central Time
1:00 p.m. - 2:00 p.m. Eastern Time
6:00 p.m. - 7:00 p.m. GMT

of

Webinar Pricing:

Individual Webinar Cost:
$59 - IFEA Members
$99 - Non-IFEA Members
--------------- Live Webinar Subscription:
$590 - IFEA Members
$990 - Non-IFEA Members
of

Webinar Registration

Webinar registration is per computer site for as many people as you can sit around your computer. Gather additional staff, volunteers, or board members around your computer so they too can join you for this learning experience at no additional charge!
of

Individual Webinar Purchase Includes:

Access to:
  • The individual 60-minute live IFEA Webinar presentation
  • An interactive Q&A session
  • Copies of the presentation materials and handouts
  • Recording of the Webinar to view for up to 14 days.
of

Webinar Subscription Purchase Includes:

A subscription to the IFEA Webinar Series can also be purchased for those looking for year-round Festival & Event industry education. Webinar Subscription includes:
  • Access to ALL 15 individual 60-minute live IFEA Webinars for the year
  • Interactive Q&A sessions
  • Copies of the presentation materials and handouts
  • Recordings for each Webinar, to view for up to 14 days.
When purchasing Webinar Subscription, please add all 15 Live Webinars to your Cart, then enter Promo Code: 2018LWSNM at check out.

If a webinar included in the 2018 line up has already occurred, it will be sent as an On-Demand Webinar.
of

Thursday, February 8, 2018

Managing the Media and the Message


Robert Griffin
Director of Marketing
Memphis in May International Festival
Memphis, TN


Over the course of a festival, a variety of situations will arise that will require successful interaction with the media. This session will provide a few methods that were employed to control the message the media was delivering and tips on how to keep them on your team.

Robert Griffin is the Director of Marketing for Memphis in May International Festival, having taken the role in March 2017. Beginning his career in the promotions and marketing department of a large Memphis radio station, Griffin brings to Memphis in May nearly twenty years’ experience in marketing and advertising, having worked on the client-side and agency-side for a number of regional and national brands. In his current role, Griffin is responsible for all marketing and communication programs, media and public relations, merchandising, and promotions for the internationally recognized annual Festival.
of
IFEA Live Webinar (NM) - Managing the Media and the Message
Feb 08, 2018 | 11:00 AM - 12:00 PM $99.00
Robert Griffin
Director of Marketing
Memphis in May International Festival
Memphis, TN

Thursday, February 22, 2018

Learn Laura’s Step-by-Step Service Animal Screening System


Laura Grunfeld
Founder & Owner, Everyone’s Invited, LLC
Sheffield, MA


Perturbed by the pets attending your gathering that are falsely presented as service or emotional support animals? Do you need clarity on the service animal laws? When pets are brought to your gathering it can be dangerous for other attendees. In an unfamiliar environment, animals that are not highly trained sometimes become excited, scared, out of control, and even aggressive. As the host of your event it is your responsibility to do all that you can do to help protect the rights of people with disabilities and protect all of your attendees, both two and four-legged.

Laura Grunfeld of Everyone’s Invited, LLC, will help you learn more about the requirements and limitations, think about your service animal policy options, and learn a system that helps to screen out pets while registering service animals.
of
IFEA Live Webinar (NM) - Learn Laura’s Step-by-Step Service Animal Screening System
Feb 22, 2018 | 11:00 AM - 12:00 PM $99.00
Laura Grunfeld
Founder & Owner, Everyone’s Invited, LLC
Sheffield, MA

Thursday, March 1, 2018

Plan the Work. Work the Plan. Seven Steps to a Successful


Marketing Plan
Sean King
Principle
Aspire Consulting Group
Allentown, PA


With all of the elements of traditional, digital and social media swirling about, how do you prioritize to make sure you are making the right marketing moves for your event? Learn seven steps to take to build a successful marketing plan that will keep your team on the same page and moving forward. Join us for this fast-paced webinar to help you to build your plan from timelines to budgets and content creation to media buys. As an experienced pro or a newbie to your role, you'll walk away from this webinar prepared to implement new ideas to maximize the effectiveness of your marketing plan or learn the basics to develop a new plan from the ground up.

Sean King is a Principle at Aspire Consulting Group in Allentown, PA and has been consulting with small businesses and non-profit organizations for over 20 years. He also blogs regularly at www.artsmarketingblog.org. You can follow Sean on Twitter @skingaspire or contact him at: sking.aspire@gmail.com.
of
IFEA Live Webinar (NM) - Plan the Work. Work the Plan. Seven Steps to a Successful Marketing Plan
Mar 01, 2018 | 11:00 AM - 12:00 PM $99.00
Sean King
Principle
Aspire Consulting Group
Allentown, PA

Thursday, March 15, 2018

Festival Public Relations: The Do and Don'ts That Will Keep Your Message on Point and Keep You Out Of Trouble


Jeff Curtis, CEO
Portland Rose Festival Foundation
Portland, OR


In today's vastly changing and lightning quick public consumption of information, its critical to have an overall communication strategy. This Webinar will take you behind the scenes of the Portland' Rose Festival's public communication strategy. The audience will get a first-hand glimpse at the Rose Festival's communication strategy, including how the Festival organizes its public messaging year-round. Further, Jeff will provide some firsthand accounts of specific case studies involving media situations, both in crisis management situations as well as selling positive stories about the festival's activities to the media. The Webinar is designed to have the audience take away basic fundamentals on public communication and examining various strategies in working with the media in a way that gets your message out in the most effective way, and in a manner that tells your story the way you want it told.

Jeff Curtis is the Chief Executive Officer of the Portland Rose Festival Foundation, the nonprofit organization that produces one of the world's top special events, the Portland Rose Festival. Originally hired as a sponsorship manager and later promoted to Director of Sales & Marketing, Jeff has served as the festival's exec since 2004. During Jeff's tenure, the Rose Festival has enjoyed many notable successes both external and internal, including recognition as the Grand Pinnacle Award winner by the International Festivals & Events Association twice in a 5-year span! A strategic plan developed under Jeff's leadership helped the festival overcome challenges and build financial resources. In 2008 the festival's organizational model was transitioned to a 501(c)3 nonprofit, achieving a change in tax status and a new emphasis on the festival's charitable efforts in the community.

Most recently, Jeff led the transition of the Rose Festival’s Waterfront Activities, which included engineering some significant changes to the events name and format. Most notably, he played a major role in the creation and launch of the Portland’s newest outdoor concert venue, the RoZone.
of
IFEA Live Webinar(NM)-Festival Public Relations:The Do & Don'ts That Will Keep Your Message on Point
Mar 15, 2018 | 11:00 AM - 12:00 PM $99.00
Festival Public Relations: The Do and Don'ts That Will Keep Your Message on Point and Keep You Out Of Trouble
Jeff Curtis, CEO
Portland Rose Festival Foundation
Portland, OR

Thursday, March 29, 2018

Private Sector Engagement to Promote Homeland Security

Michael Stewart
Management & Program Analyst, Sector Outreach & Programs Division, Sports Leagues/ Outdoor Events Subsector
Department of Homeland Security
Washington, DC


Michael Stewart, the Department of Homeland Security (DHS) Commercial Facilities (CF) Team Lead for the Outdoor Events Subsector will discuss topics which include an overview of CF, along with Domestic/Evolving threats and Active Shooter which are immediate concerns of local security professionals of their events composed of mass gatherings. The Commercial Facilities Sector includes a diverse range of sites that draw large crowds of people for shopping, business, entertainment, or lodging. Facilities/venues within this sector operate on the principle of open public access, meaning that the general public can congregate and move freely without highly visible security barriers. Mr. Stewart will highlight the various programs and resources across the Department of Homeland Security which are available to critical infrastructure owners/operators along with highlighting the value of the public private partnership model, particularly within the context of the Commercial Facilities Sector.

Michael Stewart
has a Bachelor’s of Science Degree in Homeland Security & Emergency Management with a minor in Criminal Justice. Currently, Michael is with the Department of Homeland Security, Sector Outreach and Programs Division as the lead for Sports Leagues and Outdoor Events within the Commercial Facilities Sector. Michael continues to grow body of critical infrastructure knowledge within his AOR and continuously strives to improve the program’s understanding of stakeholder needs nationwide. As subject-matter expert regarding all infrastructure of concern, Michael utilizes existing databases containing CI information to develop infrastructure analyses. It is his firm understanding that partnership engagement and the fostering of relationships between the public, private corporations and federal agencies leads to a more resilient posture toward homeland defense.
of
IFEA Live Webinar (NM) - Private Sector Engagement to Promote Homeland Security
Mar 29, 2018 | 11:00 AM - 12:00 PM $99.00
Michael Stewart
Management & Program Analyst, Sector Outreach & Programs Division, Sports Leagues/ Outdoor Events Subsector
Department of Homeland Security
Washington, DC

Thursday, April 12, 2018

Sponsorship & Social: The Art of Partnership Promotion


Jessica Bybee-Dziedzic
Partnership Director
Saffire
Austin, TX


Just like most trends these days, sponsorship has shifted to a social media market. But, as advertising opportunities, algorithms, and trends in social media change, it’s hard to know where to focus your efforts when promoting your most valuable partners. Join us, as we show you how to maximize your sponsor partnerships with shared promotions on Facebook, Instagram and even Snapchat. Learn how you can grow your event’s audience while WOWing your sponsors, all at the same time!

Jessica Bybee-Dziedzic
has a comprehensive background in online marketing, social media and website strategy. In 2007, she joined Wright Strategies, managing online projects for clients including KEEN Footwear, Nike and Frito Lay. In 2009, the Wright Strategies team created Saffire, providing events, venues and destinations with websites and ticketing in a simple integrated platform. Today, the Saffire team serves hundreds of clients nationwide. Jessica is a Partnership Director for the company and in her free time loves to travel.
of
IFEA Live Webinar (NM) - Sponsorship & Social: The Art of Partnership Promotion
Apr 12, 2018 | 11:00 AM - 12:00 PM $99.00
Jessica Bybee-Dziedzic
Partnership Director
Saffire
Austin, TX

Thursday, May 3, 2018

Emergency Planning and Black Swans

Steven Adelman
Vice President, Event Safety Alliance
Adelman Law Group, PLLC
Scottsdale, AZ


A "Black Swan" incident is an occurrence that comes as a surprise, has a major impact, which people rationalize with the benefit of hindsight. After each high-profile act of violence at a live event venue, well-meaning experts rush to fit the incident into a larger pattern and suggest changes that would make everyone safer in the future. In this context, Event Safety Alliance vice president Steven A. Adelman challenges our assumptions about what some recommended security measures might actually accomplish.

Steven A. Adelman is the head of Adelman Law Group, PLLC in Scottsdale, Arizona and Vice President of the Event Safety Alliance, an international trade association focusing on safety and security at live events. His law practice focuses on risk management and litigation regarding venues and events throughout North America, and he also serves as an expert witness in crowd-related lawsuits. Steve Adelman is widely recognized as an authority on event safety and security. He writes the monthly “Adelman on Venues” newsletter, he teaches “Risk Management in Venues” at Arizona State University’s Sandra Day O’Connor College of Law, and he frequently appears in national and local media for analysis of safety and security incidents at public accommodations. Steve Adelman graduated from Boston College Law School in 1994.
of
IFEA Live Webinars (NM) - Emergency Planning and Black Swans
May 03, 2018 | 11:00 AM - 12:00 PM $99.00
Steven Adelman
Vice President, Event Safety Alliance
Adelman Law Group, PLLC
Scottsdale, AZ

Thursday, May 10, 2018

Diversity & Inclusion Across Your Event


Jason Kingsley, BCom, CFEE
Calgary Pride
President & Executive Producer
Calgary, BC, Canada


The cultural composition of society is rapidly changing, and "It is projected that the minority will become the majority in the United States by 2050." What are the benefits of identifying the needs, wants, and desires of diverse markets? Join me while we discuss how festivals and events can explore diversity, inclusion, and cultural expression, specifically using an LGBT framework.

As a community driven leader and festival and event professional, Jason Kingsley’s experience with Calgary Pride began as a volunteer many years ago, and he has spent the last five years as the Vice President and Producer, establishing the festival as one of Calgary’s most prominent cultural events, until stepping into the role of President in January 2017. Additionally, Jason is the Vice President of Travel Gay Canada, and works on building LGBT tourism destinations and global-ready LGBT products for the international market. When not volunteering, Jason works as the Program Lead, Event Management for the Chiu School of Business. In this role he helps prepare a diverse student population with key business skills and an academic event management foundation. Jason received his Bachelor of Commerce degree in Entrepreneurial Management from Royal Roads University, is a Certified Festival and Event Executive (CFEE) through the International Festivals and Events Association (IFEA), and is currently completing his MSc in Events Management. He has over ten years of professional festival and event experience, and is frequently involved in community development initiatives.
of
IFEA Live Webinar (NM) - Diversity & Inclusion Across Your Event
May 10, 2018 | 11:00 AM - 12:00 PM $99.00
Jason Kingsley, BCom, CFEE
Calgary Pride
President & Executive Producer
Calgary, BC, Canada

Thursday, May 17, 2018

Creating Excitement for Your Parade


Ray Pulver, Owner
Upbeat Parade Productions
San Jose, CA


Looking for more entries for your parade? Something different? Find out how to research entries to add to the fun, color and excitement of your parade. This workshop discusses the entertainment value of a parade, the content to make a parade more entertaining and how to obtain fun and creative entries. There will also be discussion about parade guidelines and organization.

Ray Pulver, Owner of Upbeat Parade Productions, is an event producer and consultant, specializing in parades, with over 35 years of experience. He currently works with 17 parades in California and Nevada and has coordinated numerous others on both the east and west coasts. Ray works on many types of parades, from small town and ethnic parades, to regionally and nationally televised parades, including America’s Children’s Holiday Parade – Oakland (PBS & AFN), Your Hometown American Parade (4th of July), Pittsfield, MA (PBS & AFN), San Francisco Chinese New Year Parade (Travel Channel), and San Jose Holiday Parade (various network affiliates). He has been a speaker on the topic of parades for not only the IFEA but also CalFest, colleges and universities, and other organizations’ seminars, conventions and classes throughout the United States. He has also been featured in Wiley Events - Event Entertainment and Production book by Mark Sonder as well as other publications distributed through IFEA and various parade related websites.
of
IFEA Live Webinar (NM) - Creating Excitement for Your Parade
May 17, 2018 | 11:00 AM - 12:00 PM $99.00
Ray Pulver, Owner
Upbeat Parade Productions
San Jose, CA

Thursday, May 24, 2018

1 of 2
of

Digital Marketing Trends & Best Practices for 2018


Bruce Lupin, Vice President, Digital Marketing
Mark Mobley, Digital Marketing Manager
New Target, Irvine, CA


Want to tap into the latest trends and techniques to promote your event online and reach new audiences? Digital marketing veterans at New Target will highlight the latest digital marketing trends and best practices that your team can incorporate into your event promotion. They will cover free and paid opportunities to connect with your audience and drive event attendance. This is a must attend if for anyone involved in marketing your event online.

Bruce Lupin is the Vice President, Digital Marketing, and an industry veteran with more than 20 years marketing online. He’s been involved in online services since the 1990’s and built and sold two successful digital agencies serving a long list of high profile clients. He has been a speaker at several industry events and led workshops covering digital strategy development to web marketing trends and tactics.

Mark Mobley is a Digital Marketing Manager and been involved in web marketing for over 7 years. He manages client’s online marketing efforts to drive targeted traffic and leads. Prior to working at New Target, Mark worked at the PBS station for greater Los Angeles (PBS SoCal) for over 4 years managing social media and online content promotion including PBS outreach events. Mark is Google AdWords certified and has experience in email marketing, blogging, search engine optimization and online paid advertising.
IFEA Live Webinars (NM) - Digital Marketing Trends & Best Practices for 2018
May 24, 2018 | 11:00 AM - 12:00 PM $99.00
Bruce Lupin, Vice President, Digital Marketing
Mark Mobley, Digital Marketing Manager
New Target, Irvine, CA

Thursday, October 25, 2018

Turning the Strategic Plan on Its Head


Jeff English, CFEE
Sr. Vice President/General Council
Kentucky Derby Festival
Louisville, KY


Checking boxes for the next three to five years. That’s the common perception of how a strategic plan is supposed to work. Or better yet, get a group of people together for a day, come up with a book full of stuff to do, present it to the Board of Directors, have everyone clap and nod, then put it on the shelf and don’t look at it for three years until it’s time to develop the next plan. KDF needed a strategic plan, but it had to be one that we could use. For much of 2017 we worked on one, but maybe in a different format than what most are used to seeing. Join me as I walk you through how KDF prepared a strategic plan that addresses some of our core needs and how that plan has now permeated the culture of our entire organization!

Jeff English is the Senior Vice President and General Counsel for the Kentucky Derby Festival. After graduating from Washburn University School of Law in Topeka, Kansas in 2004, Jeff worked in politics and practiced law before joining the Festival staff in 2007. He is charged with overseeing all of the Festival’s legal issues and serving as its risk management officer. He also manages the Merchandise Department and serves as the President of the Kentucky Derby Festival Foundation, the 501(c)3 charitable arm of KDF. He was named a member of the 2014 class of Louisville Business First’s Forty Under 40.
of
IFEA Live Webinar (NM) - Turning the Strategic Plan on Its Head
Oct 25, 2018 | 11:00 AM - 12:00 PM $99.00
Jeff English, CFEE
Sr. Vice President/General Council
Kentucky Derby Festival
Louisville, KY

Thursday, November 1, 2018

Protecting Yourself Against the Inevitable and Unpredictable - The Latest Updates on Contingent Insurance Coverage


David Olivares
Vice President of Sales and Marketing
Kaliff Insurance
San Antonio, TX


The ever-transforming environments of Cancellation & Violence within our industry. The unpredictable has now become the inevitable. The new question we face today is “when” will this happen to our event. From cancellation to violence, are you doing everything you can to transfer as much of the risk as possible, both via insurance and risk management? Join David on this Webinar to learn how.

David G. Olivares
joined Kaliff in 2012 as a producer and was appointed as Vice President of Sales and Marketing in 2016, and program underwriter. David’s expertise is Festivals, Fairs, Rodeos and Outdoor Music and Event Venues. A native of San Antonio, David received a Bachelor of Science degree from the University of the Incarnate Word where he excelled in Academics and Track in Field. David was the Team Captain of the University’s Track and Field Team and was ranked 19th in the nation for javelin in 2008. David gives back to his community by volunteering at various San Antonio Fiesta Events as well as organizing the Fiesta Castle Hills 5K run. He currently serves on the Board of Texas Festivals and Events Association. David, his wife, and three children are all an exemplary part of the ever-expanding family unit of Kaliff Insurance’s commitment to community-based participation and values. David’s professional background, infused with his passion for sports and entertainment, offer the perfect blend of talent that ensures proper coverage and implementation to protect Kaliff clients.
of
IFEA Live Webinar (NM) - Protecting Yourself Against the Inevitable and Unpredictable
Nov 01, 2018 | 11:00 AM - 12:00 PM $99.00
Protecting Yourself Against the Inevitable and Unpredictable - The Latest Updates on Contingent Insurance Coverage
David Olivares
Vice President of Sales and Marketing
Kaliff Insurance
San Antonio, TX

Thursday, November 8, 2018

Ignite! Idea Generator for 2019!


Ted Baroody
President
Norfolk Festevents
Norfolk, VA


We have the foundation for your new ideas and creative plans built and ready for you. Experience the best of 2018 for the new year ahead. New programming, new sales and the best ways to activate your ideas, your promotions and your sponsors! Use this webinar to spark the ideas that will light up your special event!

Ted Baroody is a graduate of North Carolina State University, Raleigh, North Carolina, USA. After college he moved to Norfolk, Virginia to start his own small sports marketing company, Victory Promotions. After a couple of years of power boat racing production under Victory Promotions, he served as Marketing Director for a group of local radio stations in Virginia Beach, Virginia for 5 years. From 1996 to 2011 he was the Director of Development of the not-for-profit event marketing company, Norfolk Festevents, Ltd. known as “Festevents,” and is now the President of Festevents. Ted also works with many non-profit organizations as a volunteer, event coordinator and as a board member and serves on both the IFEA World and IFEA Foundation Boards of Directors.
of
IFEA Live Webinars (NM) - Ignite! Idea Generator for 2019!
Nov 08, 2018 | 11:00 AM - 12:00 PM $99.00
Ted Baroody
President
Norfolk Festevents
Norfolk, VA

Thursday, November 15, 2108

Membership Clubs – Upgraded Event Experiences to Boost Your Budget


Becky Genoways, CFEE
President
Genoways Events
Rockford, IL


The upgraded hospitality or membership club experience can yield great results without requiring a lot of resources. From small intimate settings to large corporate tents, upgraded experiences are a non-traditional revenue source that will make your patrons happy and boost your budget.

Becky Genoways, CFEE
is a 30-year veteran of the festivals and events industry, a Certified Festival & Event Executive (CFEE) and past Chair of the International Festivals & Events Association World Board of Directors. She is a leading industry consultant, educator and producer. She has produced events of all sizes, from a local market with weekly attendance of 3,500 to a major music festival that attracted over 300,000 people. Her current projects include serving as Program Specialist for the Saint Louis Art Fair, and Memphis in May International Festivals. Genoways has presented numerous professional training seminars and Certified Festival and Event Executive programs throughout North America, in the Middle East and New Zealand and teaches at the IFEA / NRPA Event Management School annually.
of
IFEA Live Webinar (NM) - Membership Clubs – Upgraded Event Experiences to Boost Your Budget
Nov 15, 2018 | 11:00 AM - 12:00 PM $99.00
Becky Genoways, CFEE
President
Genoways Events
Rockford, IL

Questions?

Contact Nia Hovde, CFEE, Vice President/Director of Marketing & Communications at +1-208-433-0950 ext: 3 or nia@ifea.com.
of
© Copyright 2018.The presentation, materials and content of these Webinars are the intellectual property of the International Festivals & Events Association (IFEA) and the specific presenter for each Webinar. They are presented for the educational use of each paying customer. Any reproduction, rebroadcast or reselling of this Webinar, or the content contained within, without the expressed written consent of the IFEA is strictly prohibited.
of
Back to
Top
< Back
X