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Home > Awards > Pinnacle Awards > 2024 Pinnacle Awards

Pinnacle Entries To Be Judged Soon . . .

The deadlines have passed and entries have been received from Festivals & Events around the world! We're excitedly processing all the entries and preparing everything for the judges. It's not long now til Judging Day!

So what's the next step in the Pinnacle Process? Well, after the entries are judged, they'll be checked and checked again to make sure everything is correct! Once that is all confirmed, notifications will go out to all the winners of a Pinnacle Award on August 21 (or before!), letting you know you won "something." Sorry, we can't tell you what you won, what place you received, what category you may have won in, or even how many you have won . . . it's all Top Secret until the IFEA/Haas & Wilkerson Pinnacle Awards Presentation on Sunday, September 29, 2024 at the IFEA’s Annual Convention & Expo in Pittsburgh, PA.

So sit tight for a few more weeks as we get the judging underway!

*All winners are selected from those Festivals and Events who specifically enter the competition. Each category is separated into four separate budget categories. Each entry is judged within those budget categories, against the criteria and requirements of the specific category.

2024 IFEA/Haas & Wilkerson Pinnacle Budget Categories Include:

All Pinnacle entries are not only separated in to 62 individual categories, but also into four individual budget categories within each category. This is to ensure that like size festivals & events compete against like sized festivals and events. A Gold, Silver and Bronze winner is then awarded within each budget category within each specific entry category. Therefore, there could ultimately be four Gold winners, four Silver winners and four Bronze winners within an individual Pinnacle Category. Judges may combine budget categories within a specific category, if the number of entries warrants it.

The specific budget category you enter is based on your organization's event expense budget. Budget categories are as follows:

Budget #1: Under $100,000
Budget #2: $100,000 to $500,000

Budget #3: $500,000 to $1 Million
Budget #4: Over $1 Million

2024 IFEA/Haas & Wilkerson Pinnacle Entry Categories Include:

Complete descriptions for each category along with requirements, judging criteria and instructions on how to submit your entry for each category can be found in the 2024 IFEA/Haas & Wilkerson Pinnacle Awards Brochure.

1. Grand Pinnacle
2. Best TV Promotion
3. Best Full-Length TV Program
4. Best Video Promotion
5. Best Radio Promotion
6. Best Single Social Video
7. Best Multimedia Component
8. Best Event Website
9. Best Organization Website
10. Best Facebook Site
11. Best Instagram Site
12. Best Single Digital/Social Ad
13. Best Digital/Social Ad Series
14. Best Event / Organization E-Newsletter
15. Best Event Program
16. Best Newspaper Insert / Supplement
17. Best Promotional Brochure
18. Best Printed Materials (Multiple Page)
19. Best Printed Materials (Single Page)
20. Best Cover Design
21. Best Single Newspaper Display Ad
22. Best Single Magazine Display Ad
23. Best Ad Series
24. Best Promotional Poster
25. Best Commemorative Poster
26. Best Promotional Photograph
27. Best Outdoor Billboard
28. Best Invitation
29. Best Street Banner
30. Best On-Site Décor
31. Best T-Shirt Design
32. Best Pin or Button
33. Best Hat
34. Best Festival / Event Merchandise
35. Best Sponsor Gift
36. Best Give-Away Item
37. Best Overall Merchandising Program
38. Best Targeted Sponsor Solicitation Proposal
39. Best Individual Sponsor Follow-Up Report
40. Best Sponsor Partner
41. Best Sponsor Activation
42. Best Sponsorship Program for Individual Sponsor
43. Best Overall Sponsorship Program
44. Best Volunteer Program
45. Best Green Program
46. Best Parade
47. Best Educational Program
48. Best Accessibility Program
49. Best Diversity, Equity & Inclusion Plan
50. Best Children’s Programming
51. Best Overall Entertainment Program
52. Best Community Outreach Program
53. Best Event / Program Within an Event to
Benefit A Cause
54. Best Event (Within an Existing Festival)
55. Best Emergency Preparedness & Risk Management Plan
56. Best New Festival or Event
57. Best New Promotion Activity
58. Most Creative / Effective News Stunt
59. Best Overall Media Relations Campaign
60. Best Event Management Bachelor’s Degree
61. Best Festival & Event Management Master’s Degree
62. Best Festival & Event Management PhD Program

About the Winners

For all entries, each winning festival/event receiving a Gold, Silver or Bronze award is selected from those festivals and events who enter the IFEA/Haas & Wilkerson Pinnacle Awards Competition and are judged on the overall excellence of a festival / event based on the specific criteria and requirements of the specific category(ies) being entered, within each of the four separate budget categories. Festivals / Events recognized as an “IFEA/Haas & Wilkerson Award Winner”, are entitled to use that specific language in sharing the news about a Pinnacle win, for the specific category(ies) won. Language declaring a Festival / Event / Parade / Program etc., as the “Best in the World by the IFEA”, is not correct or in line with the nature of the competition and will not be supported or endorsed by the IFEA.

Sponsor of the IFEA Pinnacle Awards 

Haas & Wilkerson Insurance has proudly supported the IFEA and festivals and events industry for nearly three decades. As the presenting sponsor of the Annual IFEA Convention, Expo & Retreat, and the title sponsor of the IFEA/Haas & Wilkerson Pinnacle Awards Program, they have helped to raise the quality and standards of excellence for festivals and events around the globe.

With over 80 years of entertainment industry experience behind them, they provide insurance programs designed for each event’s specific needs and have a long list of clients that includes festivals, fairs, parades, carnivals and more. Learn more about them at
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