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Home > Education > CFEE Certification > Upcoming CFEE CORE Classes

Upcoming CFEE CORE Classes

The following three CFEE Core Curriculum Classes, sponsored by Kaliff Insurance, will be offered prior to the 64th Annual IFEA Convention, Expo & Retreat in Colonial Williamsburg, Virginia, U.S.A. on September 22, 23, 24, 2019. Attendees may register for classes individually*, or as part of the CFEE FastTrack Program.** Classes may be taken as part of the CFEE Certification Program, or as regular educational seminars.

If registering as part of the CFEE FastTrack, the remaining 3 Core Curriculum Classes to complete the 6 required Core Curriculum Classes, will be offered during the IFEA's 65th Annual Convention & Expo in 2020. CFEE FastTrack Registration is separate from the IFEA's Annual Convention Registration.


  • Please contact Cindy Lerick, CFEE - Program Coordinator, Email: cindy@ifea.com.
  • Registration Questions, please contact Beth Petersen, Director of Membership at beth@ifea.com or +1-208-433-0950 ext: 816.

The CFEE Certification Program is Sponsored by
Kaliff Insurance.

Marketing & Media Relations

September 22nd, 2019
9:00 a.m. - 4:00 p.m.

A strong marketing vision, direction, and ultimately a plan is essential in successful promotion of any company’s products or services. This area of instruction is designed to look at and provide an overview of marketing and media relations and specifically how these functions can be used to the unique needs of the festival and special events industry.
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Presented by:
Penny McBride, CFEE
President & CEO
Fredericksburg, Texas Chamber of Commerce
Fredericksburg, TX

Administration and Management

September 23rd, 2019
9:00 a.m. - 4:00 p.m.

Using the development of a model business plan as a guide, these sessions will explore and reveal the process by which successful administration and management programs are developed. Session attendees will explore the ins and outs of managing a board of directors, building an effective leadership and administration team, identifying budget targets and making them work, establishing marketing plans, identifying competition and establishing a business paradigm that will give more, "gravitas," to an event-producing organization.
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Presented by:
Becky Genoways, CFEE
Genoways Events
Rockford, IL

Sponsorship & Sponsor Service

September 24th, 2019
9:00 a.m. - 4:00 p.m.

Over the past generation the sponsorship of festivals and special events has evolved from the quasi-donation of money by a local business to a sophisticated marketing relationship involving the exchange of mutual value. The development of a comprehensive sponsorship/valuation plan and successful fulfillment program involves the coordination of numerous details and a working knowledge of a variety of critical factors. This area of instruction is designed to provide information about the fundamentals of sponsorship.
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Presented by:
Bruce Erley, CFEE, APR
Creative Strategies Group
Denver, CO
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