Upcoming CFEE CORE Classes
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Upcoming CFEE Core Curriculum Classes, sponsored by Kaliff Insurance, are listed below.

Please review complete CFEE Certification information if you wish to achieve your CFEE Certification and/or have any classes taken count towards your certification.

How to Take Core Classes:

  • As part of the CFEE Certification Program with the goal of becoming a Certified Festival & Event Executive.
    • Classes can be registered individually ($195 Members / $395 Non-Members each.)
    • Classes can be registered as part of the FastTrack program. All 6 Core Curriculum classes included for $600 Members / $1295 Non-Members. (Additional CFEE Enrollment/ Education/ Certification Fees apply.)
  • As regular educational seminars for those wishing to advance their education without obtaining their CFEE Certification.


  • Please contact Cindy Lerick, CFEE - Program Coordinator, Email: cindy@ifea.com.
  • Registration Questions, please contact Kaye Campbell, CFEE, Director of Finance & Human Resources at: Email: kaye@ifea.com.



The following CFEE Classes will be held in-person, prior to the 66th Annual IFEA Convention & Expo in McAllen, Texas, October 9-11, 2023. CFEE Classes will be held October 6-8, 2023.

Ira Rosen


Friday, October 6, 2023
9:00 a.m. - 4:00 p.m.

Using the development of a model business plan as a guide, these sessions will explore and reveal the process by which successful administration and management programs are developed. Session attendees will explore the ins and outs of managing a board of directors, building an effective leadership and administration team, identifying budget targets and making them work, establishing marketing plans, identifying competition and establishing a business paradigm that will give more, "gravitas," to an event-producing organization.
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Presented by: Ira Rosen, MA, CFEE, Festival & Event Consulting, Philadelphia, PA, USA


Saturday, October 7, 2023
9:00 a.m. - 4:00 p.m.

A strong marketing vision, direction, and ultimately a plan is essential in successful promotion of any company’s products or services. This area of instruction is designed to look at and provide an overview of marketing and media relations and specifically how these functions can be used to the unique needs of the festival and special events industry.
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Presented by Penny McBride, CFEE, President & CEO, Fredericksburg, Texas Chamber of Commerce, Fredericksburg, Texas


Sunday, October 8, 2023
9:00 a.m. - 4:00 p.m.

Over the past generation the sponsorship of festivals and special events has evolved from the quasi-donation of money by a local business to a sophisticated marketing relationship involving the exchange of mutual value. The development of a comprehensive sponsorship/valuation plan and successful fulfillment program involves the coordination of numerous details and a working knowledge of a variety of critical factors. This area of instruction is designed to provide information about the fundamentals of sponsorship.
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Presented by Bruce Erley, CFEE, APR, President & CEO, Creative Strategies Group, Denver, CO

The following CFEE Classes will be held in-person, prior to the IFEA Annual Convention & Expo in 2024. Date & Location TBA.


Next In-Person Classes - 2024

Location: TBA

While many areas of professional education deal with sponsorship, the major portion of revenue generated by many event organizations comes from more traditional sources – items such as tickets, food and beverage, and merchandise. This area of instruction is designed to look at such items and other components of non-sponsorship revenue sources.
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Next In-Person Classes - 2024

Location: TBA

The most basic element of the industry is operations/risk management for one simple reason – any festival or event is a large gathering of people. The top priority of any organizer is to ensure that gathering is conducted in the safest possible manner. This area of instruction is designed to look at the basic elements of event/festival operations and risk management from both the philosophical and practical approaches, providing a sound foundation of knowledge in the subject area. Learn More


Next In-Person Classes - 2024

Location: TBA

Project management is the management of the project to deliver the event. It concerns integrating all the areas of management such as marketing, design and operations so they efficiently use the event resources and satisfy the objectives of the event stakeholders. It produces an accountable system used to report to the event stakeholders, delegate tasks to the event team and establish a control timeline. In particular it employs the tools of project management to manage the phases of the event from the concept through the planning and preparation to the event close down.
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Kaliff Insurance, Sponsor of the CFEE Program

Kaliff believes that certified professionals are the cornerstone of a safe and successful festival and events industry.

Founded in 1917, Kaliff Insurance has served the insurance needs of the business and amusement industry for the past 86 years. In response to numerous requests for Midway Liability insurance, Kaliff Insurance established its Carnival Division in 1955. They have earned success from their clients, carriers, the community and their associates by treating them with the professionalism and respect that they deserve. Their experience and dedication to the industry will benefit your organization by providing you with service designed to take the mystery out of insurance including risk management assistance to reduce your exposure to loss and control future insurance related costs.
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