Upcoming CFEE CORE Classes
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Home > Education > CFEE Certification > Upcoming CFEE Core Classes

Sponsored by Kaliff Insurance. 


Due to the Covid-19 pandemic, elements of the CFEE program have been changed and adapted so those currently enrolled and those wishing to enroll, can continue with/start the program.

CFEE Core Curriculum Classes will be held virtually until in-person classes can be held again.

The following CFEE Core Classes have been scheduled in 2021.

If you have registered for the CFEE FastTrack and have already completed the first three CFEE Core Classes, please still submit your registration for the second three classes.


  • Please contact Cindy Lerick, CFEE - Program Coordinator, Email: cindy@ifea.com.
  • Registration Questions, please contact Kaye Campbell, CFEE, Director of Partnerships, Programs & Finance at kaye@ifea.com or +1-208-433-0950 ext: 8150.

CFEE Start Time in Your Time Zone

Virtual CFEE Classes will be held at 4:00 p.m. - 7:00 p.m. Mountain Day Time.

We have calculated the CFEE classes to start at the following times in the following locations, below. For assistance determining the time zone in your city, CLICK HERE. (Set the 1st City to Boise, ID, USA):

  • 12:00 p.m. - 3:00 p.m. Hawaii
  • 3:00 p.m. - 6:00 p.m. Pacific
  • 3:00 p.m. - 6:00 p.m. Arizona
  • 5:00 p.m. - 8:00 p.m. - Central
  • 6:00 p.m. - 9:00 p.m. - Eastern
  • 7:00 p.m. - 10:00 p.m. - BRT
  • 10:00 p.m. - 1:00 a.m. GMT United Kingdom
  • 11:00 p.m. - 2:00 a.m. - CET Netherlands
  • 12:00 a.m. - 3:00 a.m. - SAST South Africa
  • 9:00 a.m. - 12:00 p.m. - AEDT Australia

Upcoming CFEE Core Classes

The following three CFEE Core Curriculum Classes, sponsored by Kaliff Insurance, will be offered in 2021. Attendees may register for classes individually*, or as part of the CFEE FastTrack Program.** Classes may be taken as part of the CFEE Certification Program, or as regular educational seminars. If registering as part of the CFEE FastTrack, the remaining 3 Core Curriculum Classes to complete the 6 required Core Curriculum Classes, will be offered in October/November 2021.


MAY 11 & 12, 2021
4:00 p.m. - 7:00 p.m. (MDT)

A strong marketing vision, direction, and ultimately a plan is essential in successful promotion of any company’s products or services. This area of instruction is designed to look at and provide an overview of marketing and media relations and specifically how these functions can be used to the unique needs of the festival and special events industry.
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Presented by:
Penny McBride, CFEE
President & CEO
Fredericksburg, Texas Chamber of Commerce
Fredericksburg, TX


MAY 18 & 19, 2021
4:00 p.m. - 7:00 p.m. (MDT)

Using the development of a model business plan as a guide, these sessions will explore and reveal the process by which successful administration and management programs are developed. Session attendees will explore the ins and outs of managing a board of directors, building an effective leadership and administration team, identifying budget targets and making them work, establishing marketing plans, identifying competition and establishing a business paradigm that will give more, "gravitas," to an event-producing organization.
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Presented by:
Ira Rosen, CFEE
Associate Professor & Director of the Event Leadership Executive Certificate Program
Temple University
Philadelphia, PA, USA


MAY 25 & 26, 2021
4:00 p.m. - 7:00 p.m. (MDT)

Over the past generation the sponsorship of festivals and special events has evolved from the quasi-donation of money by a local business to a sophisticated marketing relationship involving the exchange of mutual value. The development of a comprehensive sponsorship/valuation plan and successful fulfillment program involves the coordination of numerous details and a working knowledge of a variety of critical factors. This area of instruction is designed to provide information about the fundamentals of sponsorship.
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Presented by:
Bruce Erley, CFEE, APR
Creative Strategies Group
Denver, CO

More Upcoming CFEE Core Classes in 2021

The following CFEE Classes will be held on the following dates:

  • November 2 & 3, 2021 - 4:00 p.m. - 7:00 p.m. MDT

  • November 9 & 10, 2021 - 4:00 p.m. - 7:00 p.m. MST

  • November 16 & 17, 2021- 4:00 p.m. - 7:00 p.m. MST

Exact dates for each class to be announced soon.



The most basic element of the industry is operations/risk management for one simple reason – any festival or event is a large gathering of people. The top priority of any organizer is to ensure that gathering is conducted in the safest possible manner. This area of instruction is designed to look at the basic elements of event/festival operations and risk management from both the philosophical and practical approaches, providing a sound foundation of knowledge in the subject area. Learn More



Project management is the management of the project to deliver the event. It concerns integrating all the areas of management such as marketing, design and operations so they efficiently use the event resources and satisfy the objectives of the event stakeholders. It produces an accountable system used to report to the event stakeholders, delegate tasks to the event team and establish a control timeline. In particular it employs the tools of project management to manage the phases of the event from the concept through the planning and preparation to the event close down.
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While many areas of professional education deal with sponsorship, the major portion of revenue generated by many event organizations comes from more traditional sources – items such as tickets, food and beverage, and merchandise. This area of instruction is designed to look at such items and other components of non-sponsorship revenue sources.
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