A positive reputation is important for everyone, but it's especially important for job seekers. Employers today are researching candidates online before extending job offers, and they want to be impressed. Gone are the days when it was enough just to not have anything negative pop up: these days, you'll need to show that you can take initiative and build a positive reputation online. They want to see positive signs that you're the right candidate, and it's up to you to put them there.
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