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Live Webinar - Why Sustainability Matters-Meeting the Expectations of Consumers/Sponsors/Communities

Date: Apr 02, 2026
Time: 11:00 AM - 12:00 PM
Jen Marhenke
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Jen Marhenke
Sustainability Program Manager
Rico Solutions
Fort Myers, FL

Sustainability has become not only a desire and a need to do the right thing for festivals and events, but an expectation by stakeholders and consumers. This session explores how environmental and social responsibility are shaping audience preferences, sponsor priorities, and community partnerships. Using real-world examples from across the industry, we’ll break down what “sustainability” really means in practice—beyond recycling bins and buzzwords—and show how even small, intentional steps can lead to measurable impact. Whether you’re just starting out or looking to elevate existing efforts, you’ll leave with ideas and tools to help your organization meet stakeholder expectations and strengthen your event’s long-term success.
Key Takeaways:
  1. Understand What’s Driving Change: Learn why consumers, sponsors, and communities now expect sustainability to be part of every event experience.
  2. Identify Practical Starting Points: Explore approachable, scalable ways to integrate sustainability into operations, partnerships, and storytelling.
  3. Build Lasting Value: Discover how sustainability can strengthen brand reputation, attract sponsors, and create meaningful community impact.

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Jen Marhenke
Live Webinar - Why Sustainability Matters-Meeting the Expectations of Consumers/Sponsors/Communities
Apr 02, 2026 | 11:00 AM - 12:00 PM
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