Live Webinar - Using AI to Up Your Sponsorship Game

Bruce Erley, APR, CFEE
Founder & Principal
IFEA World Board Member
Creative Strategies Group
Denver, CO

For festival and event organizers navigating the complex landscape of sponsorship acquisition, Generative Artificial Intelligence (AI) has emerged as a transformative force. AI isn't just another tool; it's becoming an indispensable collaborator that will enhance every aspect of your sponsorship program, providing you with a virtual research assistant and creative collaborator. This hands-on session will demonstrate the transformative ways you can use AI in your sponsorship efforts, including:

• Getting Your Ducks in a Row – Property Preparation
• Prospect Identification and Qualification
• Proposal Development and Personalization
• Creative Activation Concepts
• Creating Agreements and MOUs