Live Webinar - Non-Traditional Revenue: Building a Successful Patron Program
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Live Webinar - Non-Traditional Revenue: Building a Successful Patron Program

Date: Feb 15, 2024
Time: 11:00 AM - 12:00 PM
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Non-Traditional Revenue: Building a Successful Patron Program
Colleen Murphy, CFEE
Director of Community Relations
Des Moines Arts Festival
Des Moines, IA

A successful Patron Program can be a win-win for your guests and your festival. Guests have an elevated experience, and your festival earns needed revenue. In this session, you’ll learn the ins and outs of developing a beneficial Patron Program and what to expect as the program grows.

Colleen Murphy, CFEE is the Director of Community Relations for the Des Moines Arts Festival. In this role, she is responsible for the development, execution, and management of fundraising initiatives and marketing/PR efforts to advance the organization. Prior to the Des Moines Arts Festival, Murphy has spent her career developing and producing community events, serving in a variety of roles. In the midst of the events, Murphy spent 8 years focused on tourism marketing at the Iowa Tourism Office and producing their annual tourism conference. Murphy serves on the International Festivals and Events Association Foundation Board of Directors and is a Certified Festivals and Events Executive (CFEE). She is an alum of Iowa State University and the Greater Des Moines Leadership Institute.
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The 2024 IFEA Webinar Series is sponsored by TicketSpice

TicketSpice is a modern online ticketing software that will help you increase revenue, save time and elevate your attendee experience. Flexible and feature rich, TicketSpice offers full branding control, timed ticketing, reserved seating, mobile scanning, box office, merchandise options, and more. If you’re frustrated by expensive and restrictive ticketing systems that put their logo on top of your ticketing page, you’ll love how TicketSpice empowers you to control the entire ticketing experience. Learn More.
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