Live Webinar - Minimizing Sponsor Attrition: Tips & Tactics
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Live Webinar - Minimizing Sponsor Attrition: Tips & Tactics

Date: Mar 07, 2024
Time: 11:00 AM - 12:00 PM
1 of 1

Thursday, March 7, 2024
Minimizing Sponsor Attrition: Tips & Tactics
Bruce Erley, CFEE, APR
President
Creative Strategies Group
Denver, CO

Many festivals and events have yet to recover from COVID era sponsor losses. Keeping sponsors coming back year after year provides an essential financial foundation for your organization. Understanding why sponsors leave and how to reduce attrition is critical to your sales efforts. Come discover some to the tried and true tips and tactics Bruce Erley has used for more than 40 years to keep sponsor coming back.

Bruce L. Erley, CFEE, APR is the President of Creative Strategies Group, (CSG), a sponsorship and event marketing agency based in Denver, Colorado which he founded in September 1995.
Drawing on his four decades of success, Bruce delivers to his clients discerning, intuitive, master-level consulting for those seeking or utilizing experiential marketing, event activation, and sponsorship to advance their marketing, communications, CSR or revenue objectives. Bruce is widely acclaimed as a top presenter on sponsorship and event marketing topics for the events and festivals industry having spoken at major conferences in Dubai, Toronto, Vienna, Singapore, South Korea, New York, and Beijing. He also pens a quarterly advice column in "IFEA's ie" magazine entitled The Sponsor Doc. In 2012, Erley served as the World Board Chairman of the International Festivals & Events Association (IFEA) and is a 2015 inductee into the IFEA Hall of Fame.
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The 2024 IFEA Webinar Series is sponsored by TicketSpice

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