Social Media and Beyond
David Ramirez
IFEA Foundation Board Member
Senior Marketing Manager
TINT, San Antonio, TX
Social is more vital than ever, but can become an endless task without a clear plan. Make sure your social is driving your marketing goals (and not driving your staff crazy). We'll discuss the types of content and support that are required to fulfill your goals, and how to staff appropriately. We'll consider event timelines to help guide content deployment and how to recycle your best pieces to save time. We'll also look to the new digital horizons to talk about trends like messenger bots, social commerce, NFTs, and the Metaverse(s).