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IFEA Webinar - Building a Business Plan for Future Success

Date: Feb 19, 2015
Building a Business Plan for Future Success
Penny McBride, CFEE, President/CEO
Fredericksburg Chamber of Commerce, Fredericksburg, TX
CFEE Elective Credit: Leadership/Management
Time:11:00 a.m. – 12:00 p.m. MST

Many events today (new and long-running) find themselves in a similar position...looking to the future with a need to create (or re-create) an event that serves changing audiences, changing communities and in the end, makes money. This important workshop will focus on the planning processes necessary to build a profitable event. Learn how to create a written business plan that will provide organizational clarity and higher efficiency. You’ll take home dozens of ideas that will help your next event be better, happier and more profitable than ever before!

Penny C. McBride, CFEE is the President & CEO of the Fredericksburg Chamber of Commerce. For 14 years prior to starting with the Chamber she owned Indigo Resource Group, an outsource firm that specialized in providing marketing, consulting and management services to tourism-related businesses and organizations. She continues to work as a consultant, speaker, trainer and writer. Her speaking clients have included the International Tour & Travel Research Association, Argentina Economic Development Federation, Dubai Events and Promotions Establishment, Hawaii Tourism Authority, Illinois Special Events Network, and Festivals & Events Ontario.

Since 2008, she has worked on a contract basis as the Director of Business Development for the International Festivals & Events Association (IFEA). In this capacity she developed IFEA’s Economic Impact Assessment and Sponsor Forum products, along with a variety of other services. Penny also teaches two of the six required core courses for IFEA’s Certified Festival & Event Executive (CFEE) program. She earned her CFEE designation in 2009, becoming part of an elite group of industry event professionals to hold this global designation.
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