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IFEA Live Webinar - Millennials: Harnessing their Power as Workers, Volunteers & Attendees

Date: Apr 06, 2017
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Thursday, April 6, 2017
11:00 a.m. – 12:00 p.m. Mountain Time
Millennials: Harnessing their Power as Workers, Volunteers & Attendees
Penny McBride, CFEE
President/CEO
Fredericksburg Chamber of Commerce
Fredericksburg, TX


They number more than the Baby Boomers and their consumer potential is unparalleled. But what they think, how they work and what they value leaves the rest of us scratching our collective heads. This session will provide context for what shaped this generation, what they want and need and strategies for working with them as colleagues and volunteers.

Penny C. McBride, CFEE is the President & CEO of the Fredericksburg Chamber of Commerce. For 14 years prior to starting with the Chamber she owned Indigo Resource Group, an outsource firm that specialized in providing marketing, consulting and management services to tourism-related businesses and organizations. She continues to work as a consultant, speaker, trainer and writer. Her speaking clients have included the International Tour & Travel Research Association, Argentina Economic Development Federation, Dubai Events and Promotions Establishment, Hawaii Tourism Authority, Illinois Special Events Network, and Festivals & Events Ontario.
Since 2008, she has worked on a contract basis as the Director of Business Development for the International Festivals & Events Association (IFEA). In this capacity she developed IFEA’s Economic Impact Assessment and Sponsor Forum products, along with a variety of other services. Penny also teaches two of the six required core courses for IFEA’s Certified Festival & Event Executive (CFEE) program. She earned her CFEE designation in 2009, becoming part of an elite group of industry event professionals to hold this global designation.
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