2021 Pinnacle Awards
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2021 Pinnacle Awards


To ensure that the IFEA/Haas & Wilkerson Pinnacle Awards Competition remains a fair and well-rounded competition, and with so many Festivals & Events throughout the world cancelled or postponed to later this year, we are evaluating the 2021 IFEA/Haas & Wilkerson Pinnacle Awards Competition to see if it is feasible to hold the competition. Please stay tuned for more information.


For questions on any of the IFEA Awards Programs, contact: Nia Hovde, CFEE, Vice President/Director of Marketing & Communications, at Email: nia@ifea.com

IFEA/Haas & Wilkerson Pinnacle Budget Categories

All Pinnacle entries are not only separated in to 70 individual categories, but also into four individual budget categories within each category. This is to ensure that like sized festivals & events compete against like sized festivals & events. A Gold, Silver and Bronze winner is then selected within each budget category within an individual category. Therefore, there could ultimately be four Gold winners, four Silver winners and four Bronze winners within an individual Pinnacle Category.

The specific budget category you enter is based on your Organization's events expense budget. Budget categories are as follows:

Under $250,000
$250,000 to $1 Million

$1 Million to $3 Million
Over $3 Million

IFEA/Haas & Wilkerson Pinnacle Entry Categories

1) Grand Pinnacle
2) Best TV Promotion (Ad Spot or PSA)
3) Best Full Length TV Program (Local Programming)
4) Best Full Length TV Program (National Promotion/Syndication)
5) Best Event Video Promotion
6) Best Radio Promotion (Ad Spot or PSA)
7) Best Event Website
8) Best Organizational Website
9) Best Event/Organization E-Newsletter
10) Best Miscellaneous Multimedia
11) Best Social Media Site
12) Best Festival/Event Mobile Application
13) Best Single Digital/Social Ad
14) Best Digital/Social Ad Series
15) Best Event Program
16) Best Newspaper Insert/Supplement
17) Best Promotional Brochure
18) Best Miscellaneous Printed Materials (Multiple Page)
19) Best Miscellaneous Printed Materials (Single Page)
20) Best Company Image Pieces
21) Best Cover Design
22) Best Single Newspaper Display Ad
23) Best Single Magazine Display Ad
24) Best Ad Series
25) Best Promotional Poster
26) Best Commemorative Poster
27) Best Event Promotional Photograph
28) Best Outdoor Billboard
29) Best Event Invitation
30) Best Street Banner
31) Best Miscellaneous On-Site Décor
32) Best T-Shirt Design
33) Best Pin or Button
34) Best Hat
35) Best Other Merchandise
36) Best Miscellaneous Clothing
37) Best New Merchandise
38) Best Sponsor Gift
39) Best Give-Away Item
40) Best Overall Merchandising Program
41) Best Targeted Sponsor Solicitation Proposal
42) Best Individual Sponsor Follow-up Report
43) Best Sponsor Partner
44) Best Sponsor Activation (NEW)
45) Best Sponsorship Program for Individual Sponsor
46) Best Overall Sponsorship Program
47) Best Volunteer Program

Sponsor of the IFEA Pinnacle Awards 
48) Best Green Program
49) Best Parade
50) Best Educational Program
51) Best Inclusivity Program (UPDATED)
52) Best Children's Programming
53) Best Overall Entertainment Program (NEW)
54) Best Community Outreach Program
55) Best Event/Program within an Event to Benefit a Cause
56) Best Event (Within an Existing Festival)
57) Best Emergency Preparedness & Risk Management Plan for an Event
58) Best Food & Beverage Program
59) Best New Event
60) Best New Promotion Activity
61) Best Press/Media Kit
62) Most Creative/Effective News Stunt
63) Best Media Relations Campaign
64) Best Social Media Campaign
65) Best Event Management Associate Degree
66) Best Event Management Bachelor Degree
67) Best Event Management Certificate Program
68) Best Online Event Management Training Program
69) Best Festival & Event Management Master’s Program
70) Best Festival & Event Management PhD Program
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