2021 Pinnacle Awards
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IFEA/Haas & Wilkerson Pinnacle Awards Competition to Return in 2022

Thank you for your interest in the IFEA/Haas & Wilkerson Pinnacle Awards Competition. We can’t thank you enough for your ongoing patience and support while we continue to navigate through this historic and incredibly challenging time for our world and the festivals and events industry. With the Annual IFEA Convention, Expo & Retreat, presented by Haas & Wilkerson Insurance moving to 2022, we have made the decision to move the IFEA/Haas & Wilkerson Pinnacle Awards Competition in the same direction.

Based on our research, we have found that dedicated staff time and financial resources are not readily available to put entries together to submit at this time for the IFEA/Haas & Wilkerson Pinnacle Awards Competition as many have had to lay off or furlough staff and/or have had their budgets severely limited or cut completely. Additionally, many around the world who have entered the competition before, are still unable to produce their festivals/events or are under restrictions as to how they may proceed. The future appears to be slowly brightening, and while the return to full capacity live events is likely to take longer than we all would prefer, we look forward to the momentum building and to celebrating that comeback safely together.

The IFEA/Haas & Wilkerson Pinnacle Award Competition strives to recognize the best of the best and we don’t want to lower that bar when not everyone is able to enter. In order to create a fair competition for all who enter, the Pinnacles will move to 2022 when more festivals & events around the world will be able to be presented in as close to normal scale as possible and compete once again.

For the lucky few that have not been affected by the Pandemic and were able to hold their events, and for those who were affected and have had to either create a hybrid version of your event, or unfortunately cancel or postpone, we know you have created some amazing promotions and programs to support your festival/event and keep your community engaged during this time. We always want to recognize amazing achievements, and we will, when the IFEA/Haas & Wilkerson Pinnacle Awards Competition returns in 2022!

Until then, please keep potential Pinnacle entries in your thoughts as you move forward this year in whatever capacity your event is able to be presented, and we’ll work on creating some new categories to recognize all the spectacular things you have been doing.

We look forward to celebrating with you next year with the 2022 IFEA/Haas & Wilkerson Pinnacle Awards Competition!

2022 Pinnacle Entry Deadlines

Early Bird Deadline: June, 2022
Final Deadline: July, 2022

(Exact entry dates available soon.)

Eligibility Period for the 2022 IFEA/Haas & Wilkerson Pinnacle Awards Competition

July 2019 – July 2022

Pinnacle Survey

Do you have ideas for new Pinnacle Categories? Or thoughts on which categories should retire? Please let us know.

Complete the Pinnacle Survey Here


For questions on any of the IFEA Awards Programs, contact: Nia Hovde, CFEE, Vice President/Director of Marketing & Communications, at Email: nia@ifea.com

IFEA/Haas & Wilkerson Pinnacle Budget Categories

All Pinnacle entries are not only separated in to 70 individual categories, but also into four individual budget categories within each category. This is to ensure that like sized festivals & events compete against like sized festivals & events. A Gold, Silver and Bronze winner is then selected within each budget category within an individual category. Therefore, there could ultimately be four Gold winners, four Silver winners and four Bronze winners within an individual Pinnacle Category.

The specific budget category you enter is based on your Organization's events expense budget. Budget categories are as follows:

Under $250,000
$250,000 to $1 Million

$1 Million to $3 Million
Over $3 Million

IFEA/Haas & Wilkerson Pinnacle Entry Categories

1) Grand Pinnacle
2) Best TV Promotion (Ad Spot or PSA)
3) Best Full Length TV Program (Local Programming)
4) Best Full Length TV Program (National Promotion/Syndication)
5) Best Event Video Promotion
6) Best Radio Promotion (Ad Spot or PSA)
7) Best Event Website
8) Best Organizational Website
9) Best Event/Organization E-Newsletter
10) Best Miscellaneous Multimedia
11) Best Social Media Site
12) Best Festival/Event Mobile Application
13) Best Single Digital/Social Ad
14) Best Digital/Social Ad Series
15) Best Event Program
16) Best Newspaper Insert/Supplement
17) Best Promotional Brochure
18) Best Miscellaneous Printed Materials (Multiple Page)
19) Best Miscellaneous Printed Materials (Single Page)
20) Best Company Image Pieces
21) Best Cover Design
22) Best Single Newspaper Display Ad
23) Best Single Magazine Display Ad
24) Best Ad Series
25) Best Promotional Poster
26) Best Commemorative Poster
27) Best Event Promotional Photograph
28) Best Outdoor Billboard
29) Best Event Invitation
30) Best Street Banner
31) Best Miscellaneous On-Site Décor
32) Best T-Shirt Design
33) Best Pin or Button
34) Best Hat
35) Best Other Merchandise
36) Best Miscellaneous Clothing
37) Best New Merchandise
38) Best Sponsor Gift
39) Best Give-Away Item
40) Best Overall Merchandising Program
41) Best Targeted Sponsor Solicitation Proposal
42) Best Individual Sponsor Follow-up Report
43) Best Sponsor Partner
44) Best Sponsor Activation (NEW)
45) Best Sponsorship Program for Individual Sponsor
46) Best Overall Sponsorship Program
47) Best Volunteer Program
48) Best Green Program
49) Best Parade
50) Best Educational Program
51) Best Inclusivity Program (UPDATED)
52) Best Children's Programming
53) Best Overall Entertainment Program (NEW)
54) Best Community Outreach Program
55) Best Event/Program within an Event to Benefit a Cause
56) Best Event (Within an Existing Festival)
57) Best Emergency Preparedness & Risk Management Plan for an Event
58) Best Food & Beverage Program
59) Best New Event
60) Best New Promotion Activity
61) Best Press/Media Kit
62) Most Creative/Effective News Stunt
63) Best Media Relations Campaign
64) Best Social Media Campaign
65) Best Event Management Associate Degree
66) Best Event Management Bachelor Degree
67) Best Event Management Certificate Program
68) Best Online Event Management Training Program
69) Best Festival & Event Management Master’s Program
70) Best Festival & Event Management PhD Program

Sponsor of the IFEA Pinnacle Awards 

Haas & Wilkerson Insurance has proudly supported the IFEA and festivals and events industry for more than nearly three decades. As the presenting sponsor of the 65th Annual IFEA Convention, Expo & Retreat, and the title sponsor of the IFEA/Haas & Wilkerson Pinnacle Awards Program, they have helped to raise the quality and standards of excellence for festivals and events around the globe.

With over 80 years of entertainment industry experience behind them, they provide insurance programs designed for each event’s specific needs and have a long list of clients that includes festivals, fairs, parades, carnivals and more. Learn more about them at www.hwins.com.
“At Haas & Wilkerson Insurance, we’ve stood by festival and event professionals for over 80 years, and despite the unprecedented challenges of the past year and a half, we’ll continue to do the same for many years to come, as we all look to the future together. Haas & Wilkerson is proud to be the long-time presenting sponsor of the IFEA Annual Convention, Expo & Retreat, and the Haas & Wilkerson Insurance Pinnacle Awards. Alongside the IFEA, we look forward to the pleasure of reuniting with all of you and to celebrating the continued success of your individual events and our common global industry, in person again, in 2022.“
Ryan Wilkerson
President & CEO
Haas & Wilkerson Insurance
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