Facebook Twitter Youtube Instagram LinkedIn

Sign up for email updates from International Festivals & Events Association

The Premier Association Supporting and Enabling Festival & Event Professionals Worldwide

Association Endorsed Partners

Home > Awards > Pinnacle Awards > 2020 Pinnacle Awards

2020 IFEA/Haas & Wilkerson Pinnacle Awards Competition Moves to 2021

With the 65th Annual IFEA Convention, Expo & Retreat, presented by Haas & Wilkerson Insurance moving to 2021, we have made the difficult decision to move the IFEA/Haas & Wilkerson Pinnacle Awards Competition in the same direction. In these uncertain times, we understand that dedicated time and resources may not be readily available to put entries together for the 2020 IFEA/Haas & Wilkerson Pinnacle Awards Competition, and if there is extra time and resources, we recognize those resources may need to be directed towards efforts to support your own organization and community.

The IFEA/Haas & Wilkerson Pinnacle Award Competition strives to recognize the best of the best and we don’t want to lower that bar. For the lucky few that have not been affected by the COVID-19 Pandemic and were able to hold their events, and for those who were affected and have had to unfortunately cancel or postpone, we know you have created some amazing promotions and programs to support your festival/event and keep your community engaged during this time. We absolutely want to recognize those efforts. And we will, when the IFEA/Haas & Wilkerson Pinnacle Awards Competition returns in 2021.

Until then, please keep potential Pinnacle entries in your thoughts as you move forward this year in whatever capacity your event is able to be presented, and we’ll work on creating some new categories to recognize all the spectacular things you have been doing.

We look forward to celebrating with you next year with the 2021 IFEA/Haas & Wilkerson Pinnacle Awards Competition!


For questions on any of the IFEA Awards Programs, contact: Nia Hovde, CFEE, Vice President/Director of Marketing & Communications, at +1-208-433-0950 ext: 8140 or email: nia@ifea.com
We are working on updating the IFEA/Haas & Wilkerson Pinnacle Award Brochure for 2021. Stay tuned as we make those updates. If you have recommendations for new category ideas, please share them with Nia Hovde, CFEE, Vice President/Director of Marketing & Communications at nia@ifea.com. If you are interested in making a start on any entries, the 2020 IFEA/Haas & Wilkerson Pinnacle Award Entry Brochure is available below.

2021 Pinnacle Entry Deadlines

Early Bird Deadline: June, 2021
Final Deadline: July, 2021

(Exact entry dates available soon.)

Eligibility Period for the 2021 IFEA/Haas & Wilkerson Pinnacle Awards Competition

July 2019 – July 2021

IFEA/Haas & Wilkerson Pinnacle Budget Categories

All Pinnacle entries are not only separated in to 70 individual categories, but also into four individual budget categories within each category. This is to ensure that like sized festivals & events compete against like sized festivals & events. A Gold, Silver and Bronze winner is then selected within each budget category within an individual category. Therefore, there could ultimately be four Gold winners, four Silver winners and four Bronze winners within an individual Pinnacle Category.

The specific budget category you enter is based on your Organization's events expense budget. Budget categories are as follows:

Under $250,000
$250,000 to $1 Million

$1 Million to $3 Million
Over $3 Million

IFEA/Haas & Wilkerson Pinnacle Entry Categories

1) Grand Pinnacle
2) Best TV Promotion (Ad Spot or PSA)
3) Best Full Length TV Program (Local Programming)
4) Best Full Length TV Program (National Promotion/Syndication)
5) Best Event Video Promotion
6) Best Radio Promotion (Ad Spot or PSA)
7) Best Event Website
8) Best Organizational Website
9) Best Event/Organization E-Newsletter
10) Best Miscellaneous Multimedia
11) Best Social Media Site
12) Best Festival/Event Mobile Application
13) Best Single Digital/Social Ad
14) Best Digital/Social Ad Series
15) Best Event Program
16) Best Newspaper Insert/Supplement
17) Best Promotional Brochure
18) Best Miscellaneous Printed Materials (Multiple Page)
19) Best Miscellaneous Printed Materials (Single Page)
20) Best Company Image Pieces
21) Best Cover Design
22) Best Single Newspaper Display Ad
23) Best Single Magazine Display Ad
24) Best Ad Series
25) Best Promotional Poster
26) Best Commemorative Poster
27) Best Event Promotional Photograph
28) Best Outdoor Billboard
29) Best Event Invitation
30) Best Street Banner
31) Best Miscellaneous On-Site Décor
32) Best T-Shirt Design
33) Best Pin or Button
34) Best Hat
35) Best Other Merchandise
36) Best Miscellaneous Clothing
37) Best New Merchandise
38) Best Sponsor Gift
39) Best Give-Away Item
40) Best Overall Merchandising Program
41) Best Targeted Sponsor Solicitation Proposal
42) Best Individual Sponsor Follow-up Report
43) Best Sponsor Partner
44) Best Sponsor Activation (NEW)
45) Best Sponsorship Program for Individual Sponsor
46) Best Overall Sponsorship Program
47) Best Volunteer Program

Sponsor of the IFEA Pinnacle Awards 
48) Best Green Program
49) Best Parade
50) Best Educational Program
51) Best Inclusivity Program (UPDATED)
52) Best Children's Programming
53) Best Overall Entertainment Program (NEW)
54) Best Community Outreach Program
55) Best Event/Program within an Event to Benefit a Cause
56) Best Event (Within an Existing Festival)
57) Best Emergency Preparedness & Risk Management Plan for an Event
58) Best Food & Beverage Program
59) Best New Event
60) Best New Promotion Activity
61) Best Press/Media Kit
62) Most Creative/Effective News Stunt
63) Best Media Relations Campaign
64) Best Social Media Campaign
65) Best Event Management Associate Degree
66) Best Event Management Bachelor Degree
67) Best Event Management Certificate Program
68) Best Online Event Management Training Program
69) Best Festival & Event Management Master’s Program
70) Best Festival & Event Management PhD Program
Back to