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Home > Awards > Pinnacle Awards > 2020 Pinnacle Awards

2020 Pinnacle Awards

The 2020 IFEA/Haas & Wilkerson Pinnacle

Awards Competition Wants to Hear from YOU!

Are you constantly telling everyone your festival or event is the best ever? Should everyone be taking a page out of your Volunteer Program? Is your Sponsorship Program a shining example of perfect partnerships? Do you have the Best Parade (new category!) on the block? What about your Ad Series – did it exceed expectations to increase attendance? Perhaps you've captured the perfect award-winning Photo of your event? Did your Merchandise Program bring in great profits this year? Were your Social Media Campaign (new category!) analytics through the roof? Do you have a Radio or TV promo that captured your audience and drew them in? Or did you try a new form of Multi-Media this year?

Whatever you did at your event, we know you've worked hard to put everything in place and make your event the best it can be. Well, why not take a moment and receive a little recognition for all your hard work! With the IFEA/Haas & Wilkerson Pinnacle Awards Competition, you can receive just that . . and more! For just a small entry fee per entry, you could walk away saying your event has been recognized by your peers on an international level!

With 70 categories on the Awards Entry List - events large or small, cities, festivals, chambers, universities, parks & recreation, vendors & suppliers, and everything in between, will find many categories that suit their organization! From best event poster, T-shirt, hat, promotional brochure, website, TV promotion and more to Best Sponsorship Program, Green Program, Parade, Community Outreach, New Attendee Service, Money Making Idea and many, many more - there's a place for almost every element of your event to be recognized in front of your peers in the 2020 IFEA/Haas & Wilkerson Pinnacle Awards Competition!

It's been a year since the last Pinnacle Awards were handed out - many great festivals & events have happened since then that deserve to be recognized for their success! Don't let your achievements go unnoticed!

For those of you who are eager to get started on your 2020 IFEA/Haas & Wilkerson Pinnacle Award entries – we most definitely encourage you to get started today! The earlier you start – the earlier you will be done! (Yes, we do accept and have received entries WELL in advance of the Pinnacle Deadlines!!) Just download the 2020 IFEA/Haas & Wilkerson Pinnacle Award Brochure below and get started on your entries today!!

2020 Entry Deadlines

  • Early Bird Deadline: June 15, 2020

  • Final Entry Deadline: July 13, 2020


For questions on any of the IFEA Awards Programs, contact: Nia Hovde, CFEE, Vice President/Director of Marketing & Communications, at +1-208-433-0950 ext: 8140 or email: nia@ifea.com

IFEA/Haas & Wilkerson Pinnacle Budget Categories

All Pinnacle entries are not only separated in to 70 individual categories, but also into four individual budget categories within each category. This is to ensure that like sized festivals & events compete against like sized festivals & events. A Gold, Silver and Bronze winner is then selected within each budget category within an individual category. Therefore, there could ultimately be four Gold winners, four Silver winners and four Bronze winners within an individual Pinnacle Category.

The specific budget category you enter is based on your Organization's events expense budget. Budget categories are as follows:

Under $250,000
$250,000 to $1 Million

$1 Million to $3 Million
Over $3 Million

IFEA/Haas & Wilkerson Pinnacle Entry Categories

1) Grand Pinnacle
2) Best TV Promotion (Ad Spot or PSA)
3) Best Full Length TV Program (Local Programming)
4) Best Full Length TV Program (National Promotion/Syndication)
5) Best Event Video Promotion
6) Best Radio Promotion (Ad Spot or PSA)
7) Best Event Website
8) Best Organizational Website
9) Best Event/Organization E-Newsletter
10) Best Miscellaneous Multimedia
11) Best Social Media Site
12) Best Festival/Event Mobile Application
13) Best Single Digital/Social Ad
14) Best Digital/Social Ad Series
15) Best Event Program
16) Best Newspaper Insert/Supplement
17) Best Promotional Brochure
18) Best Miscellaneous Printed Materials (Multiple Page)
19) Best Miscellaneous Printed Materials (Single Page)
20) Best Company Image Pieces
21) Best Cover Design
22) Best Single Newspaper Display Ad
23) Best Single Magazine Display Ad
24) Best Ad Series
25) Best Promotional Poster
26) Best Commemorative Poster
27) Best Event Promotional Photograph
28) Best Outdoor Billboard
29) Best Event Invitation
30) Best Street Banner
31) Best Miscellaneous On-Site Décor
32) Best T-Shirt Design
33) Best Pin or Button
34) Best Hat
35) Best Other Merchandise
36) Best Miscellaneous Clothing
37) Best New Merchandise
38) Best Sponsor Gift
39) Best Give-Away Item
40) Best Overall Merchandising Program
41) Best Targeted Sponsor Solicitation Proposal
42) Best Individual Sponsor Follow-up Report
43) Best Sponsor Partner
44) Best Sponsor Activation (NEW)
45) Best Sponsorship Program for Individual Sponsor
46) Best Overall Sponsorship Program
47) Best Volunteer Program

Sponsor of the IFEA Pinnacle Awards 
48) Best Green Program
49) Best Parade
50) Best Educational Program
51) Best Inclusivity Program (UPDATED)
52) Best Children's Programming
53) Best Overall Entertainment Program (NEW)
54) Best Community Outreach Program
55) Best Event/Program within an Event to Benefit a Cause
56) Best Event (Within an Existing Festival)
57) Best Emergency Preparedness & Risk Management Plan for an Event
58) Best Food & Beverage Program
59) Best New Event
60) Best New Promotion Activity
61) Best Press/Media Kit
62) Most Creative/Effective News Stunt
63) Best Media Relations Campaign
64) Best Social Media Campaign
65) Best Event Management Associate Degree
66) Best Event Management Bachelor Degree
67) Best Event Management Certificate Program
68) Best Online Event Management Training Program
69) Best Festival & Event Management Master’s Program
70) Best Festival & Event Management PhD Program
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