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2019 Pinnacle Awards

International Festivals & Events Association (IFEA) and Haas & Wilkerson Insurance
Announce 2019 Pinnacle Award Winners

The International Festivals & Events Association (IFEA) and Haas & Wilkerson Insurance recognized the most outstanding examples of quality and creativity in the festivals and events industry* on Wednesday, September 25, 2019 at the IFEA’s 64th Annual Convention, Expo & Retreat presented by Haas & Wilkerson Insurance in Colonial Williamsburg, Virginia, U.S.A., as the winners of the 2019 IFEA/Haas & Wilkerson Pinnacle Awards were announced.

Sponsored by industry leader Haas & Wilkerson Insurance, the professional competition draws entries from some of the world’s top festivals and events*.Winning entries came from organizations as diverse as the Dublin Irish Festival in Dublin, OH; the OC Fair in Costa Mesa, CA; the Des Moines Arts Festival, Des Moines, IA; the National Cherry Blossom Festival in Washington, DC; the City of West Palm Beach, West Palm Beach, FL; the Kentucky Derby Festival in Louisville, KY; the Pasadena Tournament of Roses in Pasadena, CA; the City of McAllen in McAllen, TX; the Macon, Georgia’s International Cherry Blossom Festival in Macon, GA; The Parade Company in Detroit, MI; the Philadelphia Flower Show, Philadelphia, PA; High Point University in High Point, NC; and Canada Day at Canada Place, Vancouver, BC, Canada.

International winners included such diverse event organizations as RedFilo Events, Abu Dhabi, UAE; Destination NSW, Sydney, Australia; Cuckoo Events, Dublin, Ireland; Festival Lent, Maribor, Slovenia; Geumsan Insam Festival in Gangeneung-si, South Korea; and the Hanseong Baekje Cultural Festival, Songpa-gu, South Korea.

Awards* were handed out in 69 different categories in total including Best TV Promotion; Social Media Site; Commemorative Poster; Sponsorship Program; Parade; Educational Program, Accessibility Program; Children’s Program; Social Media Campaign; Merchandising Program in addition to the highest award given by the IFEA in recognition of those Festivals and Events* who have a balance of all the elements necessary to ensure a successful event – the Grand Pinnacle.

“We would like to congratulate all of our Pinnacle winners for their outstanding entries into this year’s competition,” said IFEA President & CEO, Steven Wood Schmader, CFEE.“The IFEA/Haas & Wilkerson Pinnacle Awards Competition recognizes the outstanding accomplishments and top quality creative, promotional, operational and community outreach programs and materials produced by festivals and events around the world.Striving for the highest degree of excellence in festival and event promotions and operations in every budget level and every corner of the globe, this competition has not only raised the standards and quality of the festivals and events industry to new levels, but also shows how event producers can use innovation and creativity to achieve a higher level of success.”

Headquartered in Boise, Idaho, the International Festivals & Events Association (IFEA) is The Premier Association Supporting and Enabling Festival & Event Professionals Worldwide. In partnership with global affiliates under the umbrellas of IFEA Africa, IFEA Asia, IFEA Australia, IFEA Europe, IFEA Latin America, IFEA Middle East (MENASA), and IFEA North America, the organization's common vision is for "A Globally United Industry that Touches Lives in a Positive Way through Celebration." The Association offers the most complete source of ideas, resources, information, education and networking for festival and event professionals worldwide.

*All winners are selected from those Festivals and Events who specifically enter the competition. Each category is separated into four separate budget categories. Each entry is judged within those budget categories, against the criteria and requirements of the specific category.

For a complete list of 2019 IFEA/Haas & Wilkerson Pinnacle Award Winners and more information on the IFEA, Click Here.

Photos of all winning recipients can be found here.

Questions?

For questions on any of the IFEA Awards Programs, contact: Nia Hovde, CFEE, Vice President/Director of Marketing & Communications, at +1-208-433-0950 ext: 8140 or email: nia@ifea.com

2020 Entry Deadlines

  • Early Bird Deadline: Mid-June, 2020

  • Final Entry Deadline: Mid-July, 2020

Exact Dates, TBA.

IFEA/Haas & Wilkerson Pinnacle Budget Categories

All Pinnacle entries are not only separated in to 69 individual categories, but also into four individual budget categories within each category. This is to ensure that like sized festivals & events compete against like sized festivals & events. A Gold, Silver and Bronze winner is then selected within each budget category within an individual category. Therefore, there could ultimately be four Gold winners, four Silver winners and four Bronze winners within an individual Pinnacle Category.

The specific budget category you enter is based on your Organization's events expense budget. Budget categories are as follows:

Under $250,000
$250,000 to $1 Million

$1 Million to $3 Million
Over $3 Million

IFEA/Haas & Wilkerson Pinnacle Entry Categories

1) Grand Pinnacle
2) Best TV Promotion (Ad Spot or PSA)
3) Best Full Length TV Program (Local Programming)
4) Best Full Length TV Program (National Promotion/Syndication)
5) Best Event Video Promotion
6) Best Radio Promotion (Ad Spot or PSA)
7) Best Event Website
8) Best Organizational Website
9) Best Event/Organization E-Newsletter
10) Best Miscellaneous Multimedia
11) Best Social Media Site
12) Best Festival/Event Mobile Application
13) Best Single Digital/Social Ad
14) Best Digital/Social Ad Series
15) Best Event Program
16) Best Newspaper Insert/Supplement
17) Best Promotional Brochure
18) Best Miscellaneous Printed Materials (Multiple Page)
19) Best Miscellaneous Printed Materials (Single Page)
20) Best Company Image Pieces
21) Best Cover Design
22) Best Single Newspaper Display Ad
23) Best Single Magazine Display Ad
24) Best Ad Series
25) Best Promotional Poster
26) Best Commemorative Poster
27) Best Event Promotional Photograph
28) Best Outdoor Billboard
29) Best Event Invitation
30) Best Street Banner
31) Best Miscellaneous On-Site Décor
32) Best T-Shirt Design
33) Best Pin or Button
34) Best Hat
35) Best Other Merchandise
36) Best Miscellaneous Clothing
37) Best New Merchandise
38) Best Sponsor Gift
39) Best Give-Away Item
40) Best Overall Merchandising Program
41) Best Targeted Sponsor Solicitation Proposal
42) Best Individual Sponsor Follow-up Report
43) Best Sponsor Partner
44) Best Single New Sponsorship Opportunity
45) Best Sponsorship Program for Individual Sponsor
46) Best Overall Sponsorship Program
47) Best Volunteer Program

Sponsor of the IFEA Pinnacle Awards 
48) Best Green Program
49) Best Parade
50) Best Educational Program
51) Best Accessibility Program
52) Best Children's Programming
53) Best Community Outreach Program
54) Best Event/Program within an Event to Benefit a Cause
55) Best Event (Within an Existing Festival)
56) Best Emergency Preparedness & Risk Management Plan for an Event
57) Best Food & Beverage Program
58) Best New Event
59) Best New Promotion Activity
60) Best Press/Media Kit
61) Most Creative/Effective News Stunt
62) Best Media Relations Campaign
63) Best Social Media Campaign
64) Best Event Management Associate Degree
65) Best Event Management Bachelor Degree
66) Best Event Management Certificate Program
67) Best Online Event Management Training Program
68) Best Festival & Event Management Master’s Program
69) Best Festival & Event Management PhD Program
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