Sponsorship Mastery Masterclass Webinars
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Sponsorship Mastery MasterclassTM Webinar Series

The IFEA is excited to partner with Caravel to provide free access to the Sponsorship Mastery Masterclass TM Monthly Series to all current IFEA Members!

At a value of $388 for an annual pass, the Sponsorship Mastery Masterclass™ Series is a real-world learning experience to help sponsorship marketers master the art and science of sponsorship.

Now more than ever, it’s essential for sponsorship marketers to make the connection between proven strategies and real-world challenges, so they can increase sponsorship revenue, build stronger partnerships and drive more results.

The Sponsorship Mastery Masterclass™ Series will help:

  • Answer your biggest sponsorship questions with insider secrets, best practices and industry trends
  • Learn proven strategies to get the results you want, faster
  • Navigate the shifting sponsorship landscape with timely topics
  • Make valuable connections with industry experts and fellow sponsorship practitioners
  • Explore how to shift and maintain a positive mindset
  • Take immediate steps toward improving your sponsorship efforts with highly effective tools
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IFEA Members - Sign Up Here

To gain access to the Sponsorship Mastery MasterclassTM, log-in with your IFEA Membership below, then Active your Masterclass Registration.

Not An IFEA Member?

Join the IFEA today to take advantage of this great member benefit (and our many other benefits - such as receiving all of the Live Presentations of the 2021 IFEA Webinars for Free; Member Only access to the IFEA Virtual Networking Affinity Groups; and much more!)

Register On Your Own

Not able to join the IFEA to take advantage of this great member benefit? The Sponsorship Mastery MasterclassTM Webinars can be purchased monthly for $49 or with an annual subscription for $388.

Sponsorship Mastery Masterclass Webinars Include:

All Masterclasses are LIVE trainings and will be held at 11:00 a.m. PST (12:00 p.m. MST | 1:00 p.m. CST | 2:00 p.m. EST) on the dates listed below, PLUS all past session recordings are available to watch in the Attendee Hub:

Thursday, February 4, 2021

Move from Stuck to Unstoppable and Win the Day!

With Michael Kithcart
You might say to yourself: “Ugh. Stuck. How did I get here, again?” You don’t need a map; you need a compass. With the right mindset, you can get unstuck every time, unite your team, organization, and sales process. Tap into your superpowers!
Recording Now Available in Masterclass Hub.

Thursday, March 4, 2021

Go from Prospect to Partner in Record Time

The sales cycle may seem unpredictable. Sometimes it’s a beautiful ballet, and sometimes it’s a slog. Untangle the mystery with our proven, repeatable 7-step process honed by sponsorship masters over the past two decades. From prospecting and getting in front of new sponsors, to creating a winning proposal and closing the deal, plus flawless execution of a sponsorship program and much more. Master the steps and master sponsorships.
Recording Now Available in Masterclass Hub.

Thursday, April 1, 2021

Ten Biggest Mistakes You Should Never Make If You Want to Close a Deal

We all make mistakes. Avoid pitfalls – common and uncommon­– by including vital language in sponsorship proposals and contracts. Hold your pricing integrity and maintain your negotiating strength with deep awareness and the right words.
Recording Now Available in Masterclass Hub.

Thursday, May 6, 2021

Cool Sponsor Activation Ideas that WOW Your Audience

This is the session for BIG IDEAS. The best activation ideas put the audience at the center, improve the audience experience, and solve problems. Brands want to be wowed by creative engagement with audiences. They expect events, teams and properties to deliver something fresh.
Recording Now Available in Masterclass Hub.

Thursday, June 3, 2021

Deliver Powerful Presentations so You Can Win More Partners

Showing up with your BEST presentation isn’t magic. Virtual presentations are here to stay, so specific guidance and practical ideas about how you tell your story both in-person and on-camera are critical. Jen Mueller and Paula Beadle are sharing their recipe!
Recording Now Available in Masterclass Hub.

Thursday, July 1, 2021

Do Customized Creative Ideas Really Matter?

In short, customized creative ideas are the soul of sponsorship. Sometimes, basic ideas are fine, but your cool ideas are what set you apart. The value in sponsorship isn’t in your assets... it’s in your ideas. Learn when a simpler approach is more effective, and when a big idea is the smarter approach. Let’s rethink tiered packages and menus by putting assets first.
Recording Now Available in Masterclass Hub.

Thursday, August 5, 2021

How to Price Sponsorships Without Losing Your Mind

Pricing is our #1 challenge. Identifying assets, determining the right pricing strategy, and packaging benefits is both art and science. The current models are complex. In this session, we share our secret sauce and share cutting-edge ways to develop an essential framework for your sponsorship program.
Recording Now Available in Masterclass Hub.

Thursday, September 2, 2021

Actions to Take that Turn Data Into Deals

There's a lot of great data and research out there about sponsorships, but how do you use it to better serve your partners better? We share our annual study and explore in-depth ways on how to turn data into deals!

Thursday, October 7, 2021

How to Create a Sponsorship Culture Even if No One Cares

Culture. You either buy into what precedes you, or you influence and shape it. It’s your choice. A key component to success is creating an environment where everyone is invested in overall goals and outcomes. Discover specific steps to implement in every workplace to improve culture and unify sponsorship efforts.

Thursday, November 4, 2021

A Look Behind the Curtain Reveals Sponsor Secrets

Let’s look behind the curtain! What is life like on the other side? Sponsorship decision-makers in sporting and events will share what is really happening behind the scenes. You may be surprised by their day-to-day life!

Thursday, December 2, 2021

How Badass Leaders Will Win the Year Ahead

Our badass panel discussion on BIG and BOLD moves for 2022 will give you an insider track on forward-thinking. This vital conversation will change your game.

Thursday, January 6, 2022

A Step-By-Step Guide to Creating a Sales Plan

You need a plan. Clear goals. A proactive approach. We share a concise step-by-step strategy and critical insights on facilitating planning sessions, developing the right plan, and presenting it in a way that connects and ignites action. Everyone leaves this session with a sales plan outline for 2022!

Receive Four Exciting Bonuses!

When you activate your registration for Sponsorship Mastery MasterclassTM, you’ll receive FOUR huge bonuses for committing to your professional development.

The Winning Proposal Checklist:
Get the seven steps to creating a winning proposal. Download the checklist inside your private attendee hub.

2020 Brand Sponsorship Research Study:
Curious what brands are planning for 2021? Answers are inside Sponsorship Mastery's recent brand sponsorship research study results. Download your copy inside your private attendee hub.

The Complete Guide to Developing a Sponsorship Sales Plan:
Learn the step-by-step approach to developing a sales plan. Download the guide inside your private attendee hub.

A Summit Discount!
IFEA is sponsoring a generous 25% discount for you to attend the next Sponsorship Mastery Summit event. IFEA will send you details on your discount in another email when we get closer to the event date.


Who teaches the Masterclasses?
Sponsorship Mastery Masterclass™ is led by Paula Beadle, founder of Sponsorship Mastery™. She has been in your shoes and knows what it’s like to be on the line to raise revenue. Much like you, she brings an enthusiasm for connection and strategy in her quest to master the art and science of sponsorship. You get the benefit of the hard-earned wisdom she’s gained in her decades of sponsorship sales experience in sports, media, events and entertainment. Paula will be joined by guest industry leaders, experts and trainers.

Who should attend the Masterclasses?
Sponsors are encouraged and welcome to attend along with sponsorship sales leaders representing universities, parks and recreation, travel and tourism, fairs and festivals, entertainment venues, arts and cultural organizations, zoos, sports teams and non-profit events.

Will I have access to all the Masterclass resources?
Yes! Your registration includes COMPLETE access to all recordings, tools, and bonuses.

Are Masterclasses interactive and will my questions be answered?
Absolutely! This series will have breakouts, Q&A’s, and opportunities to connect with Paula and guests!

My event or property is struggling to secure sponsorships this year due to the 2020 fallout; how will this help me reach our goals?
Every session will be packed with strategies, proven processes, and tools to implement immediately. The Sponsorship Mastery experts have secured revenue for 100% of their clients even through financial and economic crises, and 2021 will be no exception.


Contact Nia Hovde, CFEE, IFEA Vice President/Director of Marketing & Communications at email: nia@ifea.com.
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