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Home > Convention & Expo > 2019 IFEA Convention & Expo > Professional Education Topics > Inspire the Industry


Our Inspire the Industry general sessions are built around the goal of providing targeted presentations, led by selected industry professionals, with a focus on topical trends, issues or creative inspiration that we can all take home and put to use in our own careers, events and communities. From leadership and creativity, to technology and risk management, and everything in-between, our Inspire the Industry presentations are sure to do just that.

Thursday, Sept 26, 2019 - 8:30 a.m. - 9:30 a.m.

Finding Common Ground: Global Event Impact Standards

Iain Edmondson

Director, International Association of Event Hosts and Legacy Delivery, Ltd.

Iain Edmondson is the Director of Legacy Delivery Ltd providing consultancy to public authorities, rights-owners, venues and sponsors of major sporting and cultural events who are seeking to identify, evaluate and deliver a meaningful legacy. He is also a Director of the International Association of Event Hosts (IAEH), an IFEA Allied Partner based in London, England. IAEH is a member-owned organization for representatives of international destinations, providing a platform for members to learn from the successes and challenges of major events, share knowledge, generate greater long term social and economic benefits from hosting events and share a collective voice for ‘not-for-profit’ hosts of events. In 2019 the IAEH released their new Event Impact Measurement Standards, which they have shared with IFEA members and our global industry, in an effort to move us all forward toward quantifying the impact of our events on host cities and contributing to global sustainable development goals.

Prior to his current role, for 14 years Iain played a key role in delivering a legacy from the London 2012 Olympic and Paralympic Games. Initially as a member of the bid team and then as the Head of Major Events for the city of London, where his role was to secure long-term major event opportunities for London which resulted in a positive impact on the city’s economy. Iain has been involved in a number of successful sporting bids and projects such as 2017 IAAF and IPC World Athletics Championships and the extension of the NFL’s commitment to staging regular season games in London. Iain created the concept and led the development of the RideLondon festival of cycling and also supported the development of new major cultural events for the city, including the Lumiere London festival of light.

Iain has also delivered a number of multi-million pound public/private partnership projects for sports facilities, is a Trustee of the London Youth Rowing charity and has an MBA degree from the University of Cambridge in the UK.

Friday, Sept 27, 2019 - 8:30 a.m. - 9:30 a.m.

Measuring The Full Value of Your Festivals and Partnerships

Kassie Hilgert, President & CEO, ArtsQuest

Lesa Ukman, Founder, ProSocial Valuation Service

“Festivals can no longer afford quiet confidence about social impact. They must be able to analyze and report on it with the same rigor they use measure financial return.”
- Lesa Ukman

IFEA World welcomes back Kassie Hilgert, who heads ArtsQuest, the award-winning nonprofit which uses arts and culture for community development and Lesa Ukman, whose ProSocial Valuation Service is transforming the way organizations measure value. Sponsorship icon and founder of IEG, Lesa is a 2000 IFEA Hall of Fame Inductee.

In 1995, Bethlehem Steel shuttered the last blast furnace in its eponymous hometown in 1995, leaving behind the very real possibility of Bethlehem’s demise. But today the City is thriving. And, ArtsQuest, the organization behind Bethlehem Musikfest, helmed the reinvention. It built year-round centers for visual and performing arts that draws 1.8M visitors, brings programming to senior centers that improves health and provides after-school programs that increase student graduation rates.

Traditionally, ArtsQuest has measured its value by economic impact. But this overlooks the “public goods” ArtsQuest creates such as community attachment and social wellbeing as well as the powerful contributions of ArtsQuest’s smaller events, which create measurable value such as accelerating the integration of new immigrants into the community. And, economic impact studies don’t account for the value created by sponsors which activate festival partnerships with social good overlays.

Lesa and Kassie will share the broader prosocial framework of value used to quantify the community, civic and human capital created by ArtsQuest and its partners and how ArtsQuest is using the ProSocial Valuation to tap new sources of revenue.

Presenting Sponsor of the IFEA Annual Convention, Expo & Retreat 
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