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Home > Convention & Expo > 2019 IFEA Convention & Expo > Professional Education Topics

Professional Education Topics

Steve Jobs, Founder of Apple, was quoted as saying, “Here’s to the crazy ones.” The bold ones. “The misfits, the rebels and the trouble-makers. The round pegs in the square holes. The ones who see things differently…they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius.”


BOLD CHOICES inspire lasting impressions, but they are not forged in, nor do they present themselves in a vacuum. The industry’s top professionals understand the difference that education, knowledge, a continuing global dialogue, and exposure to creative new ideas make between leading the parade or marching in place. BOLD CHOICES change the experience, for everyone…from staffs to volunteers; sponsors to attendees; and stakeholders at every level.

For 64 years the IFEA has provided the festivals and events industry with the very best in professional education and train¬ing; a wealth of bold, creative and diverse perspectives; a tradition that continues this year. The IFEA prides itself on presenting up to 90% new topics and/or speakers each year (with the balance back-by-popular-demand) drawing upon the insights and input of active industry leadership from around the globe. We work to ensure that attendees at all levels - first-timers and repeat attendees, new to the industry or seasoned professional - can all find the answers and bold new ideas that you are looking for. A sampling of this year’s topics, presented by the top leaders in our global industry, include*, among others: (* subject to change)

Sponsor of the IFEA Annual Convention & Expo  
"We can always count on the IFEA to track and identify the issues that we need to be paying attention to - often before they become a reality in our own market - and then to provide ready access to the leading resources and solutions available to our industry as we craft our own response. We have been pleased to serve as an active link in the IFEA network through multiple generations of KDF leadership.”
Mike Berry, CFEE
President & CEO
Kentucky Derby Festival
“Ours is but a single (and often limited) per¬spective. Our successes, our experience, our education, our budgets, et al., do not change that. It is our openness and expo¬sure to other perspectives and possibilities that expand our creativity; our imaginations; our understanding of the possibilities and choices available to us; our relationships; our experiences; and our future successes. Critical input that leads us to pursue bold new choices. Choices that can change our events, our industry and our world.”
Steven Wood Schmader, CFEE
President & CEO
IFEA World

Sponsorship & Revenues

  • ‘Plan B’: Preparing for and Surviving the Loss of a Category Exclusive / Title / Multi-Year Sponsor
  • Measuring the Full Value of Your Festivals and Partnerships
  • Government Partnerships: Why We Fund What We Fund
  • The Art of Sponsorship
  • Analytical Ideas to Improve Your Festivals and Generate Revenue
  • Maximizing Your Merchandise Program
  • How to Leverage the Economic Impact of Your Event to Build Partnerships and Enhance Fundraising Efforts
  • Sponsor Partnerships: Why We Sponsor What We Sponsor
  • Strengthening Our Partnerships and Mutual Success with Concessionaires
  • Event Impact Standards: Understanding Impact Measurements
  • The ‘Top 100’ - Understanding and Maximizing the Partnership between Events and Bus Tours
  • The Evolution of Cashless Transactions at Events: Yesterday, Today and Tomorrow
  • Creative Possibilities: The Unique Arts Festival Where Performers Play for Their Health Care

Technology, Creativity and Innovation

  • Design Thinking...Building & Designing the Ultimate Festival/Event
  • The Holy Grail: How to Embrace Tradition, Stay Fresh and Entertain Multiple Generations of Audiences
  • The Evolution of Cashless Transactions at Events: Yesterday, Today and Tomorrow
  • Behind the Buzzword: Creative Placemaking & Your Event
  • Creative Possibilities: The Unique Arts Festival Where Performers Play for Their Health Care
  • Exceeding Expectations in a High Expectation World
  • Utilizing Events to Revitalize a Community
  • Human Centered Design to Enhance the Event Experience
  • The Creativity and Technology that Is Changing Parades Today
  • Keeping Festival ‘Alumni’ (Volunteers and Supporters) Engaged and Active
  • Eclipsing the Learning Curve
  • Comfort Zone: Stepping Outside of Ours to Create Experiences for Others
  • User-Generated Content: Turn every stakeholder into an Influencer
  • Making Data Work for You

Operations & Risk Management

  • The Important Partnership between Events and Performers
  • Understanding the Burgeoning Scope & Scale of Event Insurance Expectations
  • City Perspective - Citizen Engagement in Event Planning
  • The Aging of Volunteers - How to Recruit and Involve Younger Generations
  • Proactive Professionalism: Conducting an Event Safety Audit
  • Lessons Learned: A Look Inside the Creation of Pharrel Williams’ ‘Something in the Water’ Festival
  • Location, Location, Location - The Critical Impact of Event Space and Protecting Yours
  • Unanticipated Liability and How to Avoid It
  • Safe Havens: Taking Proactive Steps to Ensure Against Sexual Misconduct at Events
  • Securing Crowded Places – The Nexus Between Public & Private Partnerships in Today’s Uncertain World
  • Human Centered Design to Enhance the Event Experience
  • Comfort Zone: Stepping Outside of Ours to Create Experiences for Others
  • Eclipsing the Learning Curve

Marketing, Branding and Media Relations

  • The ‘Top 100’ - Understanding and Maximizing the Partnership between Events and Bus Tours
  • Maximizing Your Media & Partner Relationships
  • The Important Role of Events in Destination Marketing
  • Common Ground: What Events, Chambers and Tourism Agencies Can Learn From/Do For One Another
  • Making Data Work for You
  • Leveraging Current Travel and Tourism Trends
  • User-Generated Content: Turn Every Stakeholder into an Influencer
  • Practical Marketing Tips for Practically Insane Ideas
  • Maximizing the Use of Video in Marketing
  • Keeping Festival ‘Alumni’ (Volunteers and Supporters) Engaged and Active

Leadership & Management

  • Bold Choices: Ensuring Our Successes & Legacies
  • Magic to Do: The Power of Events to Shape Impressions, Cities and History
  • Professional Reflections: Lessons Learned During a 33-Year Career at the Kentucky Derby Festival
  • Measuring the Full Value of Your Festivals and Partnerships
  • City Perspective - Citizen Engagement in Event Planning
  • Turning the Typical Strategic Plan on Its Head
  • Lessons Learned: A Look Inside the Creation of Pharrel Williams’ ‘Something in the Water’ Festival
  • Common Ground: What Events, Chambers and Tourism Agencies Can Learn From/Do For One Another
  • Exceeding Expectations in a High Expectation World
  • Same Page: Melding the Generations for Event Sustainability
  • Event Impact Standards: Understanding Impact Measurements
  • Utilizing Events to Revitalize a Community
  • Safe Havens: Taking Proactive Steps to Ensure Against Sexual Misconduct at Events
  • Human Centered Design to Enhance the Event Experience
  • Eclipsing the Learning Curve
  • Never-Ending Story: The Continuing Power and Evolution of Events

Host City Partnerships

  • Bold Choices: Ensuring Our Successes & Legacies
  • Design Thinking...Building & Designing the Ultimate Festival/Event
  • Magic to Do: The Power of Events to Shape Impressions, Cities and History
  • The ‘Top 100’ - Understanding and Maximizing the Partnership between Events and Bus Tours
  • Measuring the Full Value of Your Festivals and Partnerships
  • City Perspective - Citizen Engagement in Event Planning
  • The Important Role of Events in Destination Marketing
  • Behind the Buzzword: Creative Placemaking & Your Event
  • Proactive Professionalism: Conducting an Event Safety Audit
  • Common Ground: What Events, Chambers and Tourism Agen¬cies Can Learn From/Do For One Another.
  • Lessons Learned: A Look Inside the Creation of Pharrel Williams’ ‘Something in the Water’ Festival
  • Location, Location, Location - The Critical Impact of Event Space and Protecting Yours
  • Exceeding Expectations in a High Expectation World
  • Event Impact Standards: Understanding Impact Measurements
  • Utilizing Events to Revitalize a Community
  • Safe Havens: Taking Proactive Steps to Ensure Against Sexual Misconduct at Events
  • Securing Crowded Places – The Nexus Between Public & Private Partnerships in Today’s Uncertain World
  • Comfort Zone: Stepping Outside of Ours to Create Experiences for Others
  • Eclipsing the Learning Curve
  • Never-Ending Story: The Continuing Power and Evolution of Events
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