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Home > Convention & Expo > 2022 IFEA Convention & Expo > Opening Keynote


Opening Keynote Speaker

Scheduled to kick off the first official day of the Convention on Monday, September 19, 2022, the Convention Opening Show and Keynote traditionally attracts one of our largest gatherings.

Immediately following the show, our Opening Keynote speaker will share their own unique insights and experiences with an inspirational and educational session that can be applied to virtually any aspect of the festivals and events business.

Metamorphosis: Off Balance . . . On Purpose

Dan Thurmon

Founder and President, Motivation Works
Author; Speaker Hall of Fame Inductee
Former President of the National Speakers Association
Positive Change and Peak Performance Expert

The worst position that an event professional can find themselves in, is one where we do not control the circumstances. The last few years have placed us all in that untenable position, on multiple fronts, and none of our choosing. Off balance on our best days. We have survived by being constantly reactionary, with no history or ‘best practices’ to reference; embracing new learning curves that have often been straight up; and the invaluable support of our global peers as we all try to make sense of the circumstances together. But despite the challenges, which continue to morph into new and still uncertain ones, we have all gone through our own metamorphosis – as individuals and organizations - that has changed us all into stronger, more resilient, more creative versions of ourselves. And we are ready, once again, to be proactive vs. reactive; visionary vs. protectionary.

We invite you to join us in welcoming our 65th Annual IFEA Convention Opening Keynote Speaker, Dan Thurmon, as he helps us to set the stage for the days ahead and a future of embracing and reimagining the realities and uncertainties. A future ‘Off Balance…On Purpose’.
Dan is the founder and President of Motivation Works, Inc, a company that helps leaders and their organizations move confidently through change and transformation, so they become, achieve, and contribute MORE. He is the author of two books: Success in Action and Off Balance On Purpose, and produces an ongoing, weekly video-coaching series and podcast in which he shares leadership principles and life-enhancement strategies in under three minutes.

Dan Thurmon is an expert speaker and performer, with a background in both live entertainment and business. He’s delivered thousands of presentations across six continents for audiences including world leaders, TedX Talks, Fortune 500 companies, entrepreneurs, educators, and even troops on the front lines of battle in Iraq and Afghanistan. Some of you may remember Dan as the closing keynote speaker for our 50th Annual IFEA Convention in 2005 and we are excited to welcome him back!

Closing Keynote Speaker

Scheduled for the final day of the convention, the Closing Keynote caps off our IFEA convention attendees' experience with one final energetic and motivating general session speaker, leaving a positive and lasting impression with attendees before sending them home to eagerly try out the new information and ideas they've gathered.

Don't Rain On My (Our) Parade

David Eads

Executive Director & CEO

Pasadena Tournament of Roses

The Covid-19 Pandemic has taken its toll on all of us and our events. The Pasadena Tournament of Roses, producers of the Rose Parade and Rose Bowl Game, America’s New Year Celebration®, were no exception, with the impact being felt across across all of their operations, planning and human resources. From site location to television broadcast; volunteers to float builders; sponsors to city partners; and everything in-between, their world took on a whole new gamebook, without any rules or instructions.

Helping us put a fitting cap on our 65th Annual IFEA Convention, we are very pleased to welcome David Eads, whose remarkable leadership guided their organization through the pandemic years and continues to lead the way as we all deal with the pandemic-related and other new challenges facing our industry.

Despite the challenges, David will remind us all of the importance of what we are still fortunate enough to do every day; our resilience through most any storm; and the impact that our events – of all sizes and niches – leave behind on so many. Far be it from any of us to let anything rain on our parade!


Our Inspire the Industry general sessions are built around the goal of providing targeted presentations, led by selected industry professionals, with a focus on topical trends, issues or creative inspiration that we can all take home and put to use in our own careers, events and communities. From leadership and creativity, to technology and risk management, and everything in-between, our Inspire the Industry presentations are sure to do just that.

Visualizing the Future: How Multimedia Installations Are Transforming Cities and Events

Catherine Turp

Creative Director

Moment Factory

Catherine Turp, Creative Director of Moment Factory, a multidisciplinary multimedia studio headquartered in Montreal, Québec, has been working in the new media and entertainment industry for over 20 years, contributing to the creation of multimedia installations that reimagine the possibilities of innovation to transform events and cities into immersive experiences.

As Creative Director, Catherine has been at the helm of some of Moment Factory’s most transformative projects, inspiring teams to excel in their craft and deliver productions that build reputations. Responsible for working directly with the team, clients and major stakeholders, she delivers compelling and cohesive experiences for diverse audiences. Her expertise in new media art, design and management allows her to play a key role in building the creative team and in developing the studio’s singular vision and integral approach. An artist herself, and having worked with countless artists, her breadth of experience allows her to trail-blaze future-forward paths in experience design. Her range of experience includes
festivals, events, immersive design, audio visual performance & curation, and television production.

"ie" Live:
Crystal Ball . . . Proactively Preparing for the Future

Moderated by select Industry Leaders

Our industry, as a whole and globally, is in the midst of a unique metamorphosis. Emerging from a cautionary pandemic state and ready to look forward with new eyes and new energy, we are facing a fresh realization that our challenges (and opportunities) are much broader than just the Covid pandemic…health and safety; the economy; attendance trends; rising costs; supply chain and labor shortages; risk management; human resources
and workforce management; changing city partnerships; DEI; and more. Topical challenges for which there are no identified experts, nor ‘best practices,’ yet firmly established.
Believing that to sustain our common successes, across our industry, we must clearly identify our biggest challenges and begin to create new plans for addressing them, we look forward to maximizing our assembled convention brain trust to do just that. Moderated by selected industry leaders, together we will identify, discuss and assemble a strategic priority list and
suggested action plan that can serve as a guide for everyone as you return home to your respective organizations, events and communities.

Our conclusions will be shared on-site during the convention, and further expanded upon within a special issue of our IFEA quarterly magazine, ie: the business of international events, to be shared with everyone for the common good.

“If we can’t see it, we cannot change it.”

- Ciela Wynter, The Inner Journey: Discover Your True Self
Haas & Wilkerson

Sponsor of the IFEA Annual Convention & Expo  
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