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Home > Convention & Expo > 63rd Annual Convention, Expo & Retreat > Master Class

Master Class

Master Class In Event Evaluation and Impact Assessment

Wednesday, October 3, 2018 • 1:15 p.m. – 4:00 p.m.
Presented by: Dr. Donald Getz, PhD. Professor Emeritus
University of Calgary, Calgary, Canada

Prof. Getz has been a pioneer in the development of event studies, including event management and event tourism. He is author of numerous journal articles, books, and book chapters on these subjects, and has delivered many conference speeches and professional workshops. Since his retirement he has taught part-time in Australia and Scandinavia, participated in major consulting and research projects in Sweden and elsewhere, and initiated a new book series on Event Management with Goodfellow Publishers of the UK. The first book in this new series is Event Evaluation: Theory and Methods for Event Management and Tourism, and the second (to be available in late 2018) is Event Impact Assessment.


  • Inform participants on evaluation theory and methods for events and event tourism, including key concepts and definitions.
  • Provide a comprehensive evaluation system that can be fully integrated into event and tourism organisations.
  • Present Logic Models and Theory of Change Models to integrate evaluation and impact assessment in the strategic planning process.
  • Enable professionals to discuss key evaluation and impact-assessment challenges for events and event tourism and make recommendations for the advancement of professionalism.
Participants in this Master Class will work in small groups to share knowledge and collaborate in solving a problem by employing the demonstrated models.


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