IFEA CFEE STUDENT WEBINAR: Create a Training Program to Enlist, Educate and Engage Volunteers
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IFEA CFEE STUDENT WEBINAR: Create a Training Program to Enlist, Educate and Engage Volunteers

Date: Oct 07, 2021
Time: 11:00 AM - 12:00 PM

Sandra Wylie
Director of Markets
International Folk Art Market
Tijeras, New Mexico

Volunteers are the backbone of your festival workforce, and they can make or break you're event. Whether they support staff functions, conduct critical tasks or engage directly with festival-goers, they need - and deserve! - proper preparation to perform their best. In this webinar we'll discuss the 3 tiers of information that every event organizer needs to provide their volunteers, and 5 topics that make it fun and engaging. We'll talk about how to capture and present that information, how to reinforce it, and the best ways to present it to reach volunteers from all places, lifestyles and ages.

As the Director of Markets at the International Folk Art Market, and prior to that, the Event Coordinator for the Albuquerque International Balloon Fiesta, Sandra has managed a myriad of event operations. Ranging from stand-alone concerts to fine-dining areas, children's learning centers to customer service teams, her role has always included working with and managing large groups of volunteers. Most recently, Sandra was responsible for recruiting, training and overseeing 2,100 volunteers at Santa Fe's world-renowned folk art market, filling 4,700 shifts, and ensuring that volunteers promptly and accurately conducted over $3.2M in transactions.
A native of Albuquerque, Sandra has also lived in Santa Fe, New York, Texas, Utah, and England. Once voted “Most Likely to Throw a Party,” Sandra’s career path spans over 35 years in the culinary, hospitality, tourism, and event industries.
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IFEA CFEE STUDENT WEBINAR: Create a Training Program to Enlist, Educate and Engage Volunteers
Oct 07, 2021 | 11:00 AM - 12:00 PM
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