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Skip Navigation LinksEvents > IFEA Live Webinars > Bridging Troubled Financial Waters During the COVID Crisis

Bridging Troubled Financial Waters During the COVID Crisis

Date: Mar 18, 2021
Time: 11:00 AM - 12:00 PM

Thursday, March 18, 2021
11:00 a.m. - 12:00 p.m. MDT

Jeff Curtis, CEO
Tanya Wilkins, Finance Manager
Portland Rose Festival Foundation
Portland, OR

When the COVID crisis erupted, event organizations like the Portland Rose Festival Foundation were forced to refocus their entire operations, including their financial management. Learn how a 5.9 million dollar nonprofit festival avoided depletion of vital financial reserves by creating cash management bridges that spanned months where traditional revenue went unrealized. Rose Festival leaders share the deceptively simple systems now in place to budget and forecast the cash available to pay for the overhead and operations of Oregon's largest event. Attendees will learn more about establishing new budget philosophy while working with essential Board oversight, as well as the resource management and revenue retention techniques the Rose Festival successfully used to ensure the tenured festival's endurance.

Jeff Curtis is the Chief Executive Officer of the Portland Rose Festival Foundation, the nonprofit organization that produces one of the world’s top special events, the Portland Rose Festival. Originally hired as a sponsorship manager over 20 years ago, and later promoted to Director of Sales & Marketing, Jeff has served as the festival’s top exec since 2004. His 15 years as CEO can be most accurately summarized as a period of growth and financial stabilization. The Rose Festival has re-built its reserves, pioneered sponsorship strategies and modified its programming to meet a changing and diverse community. Most recently, Jeff led his team as the Portland Rose Festival transitioned into a series of virtual events, Parading in Place, to continue meeting the needs of a changing community amidst the pandemic, while staying true to the time-honored traditions of the Portland Rose Festival. Jeff is a graduate of the inaugural class of Leadership Portland, and a past Chair of both the IFEA Foundation Board and the IFEA World Board.


Bridging Troubled Financial Waters During the COVID Crisis
Mar 18, 2021 | 11:00 AM - 12:00 PM
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