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IFEA Live Webinar - The Opportunities and Challenges of Food Trucks at Your Event

Date: Oct 31, 2019

Thursday, October 31, 2019
Maximizing the Opportunities and Minimizing the Challenges of Food Trucks at Your Event
Matthew Geller
National Food Truck Association
Culver City, CA

Food trucks have become not only a trend-unto-themselves, but an important evolution of and consideration when it comes to providing quality food and beverage options to festival and event attendees. Not unlike any other critical and revenue-impacting piece of the operations puzzle, it is important that we understand both the challenges and opportunities for both sides of this partnership, allowing us all to maximize the returns to everyone. In this valuable session we'll be discussing ways to utilize food trucks at your festival, with an emphasis on the best ways to reach out and book food trucks for your events and to collect payments.

Matt Geller is the Co-Founder and CEO of the Southern California Mobile Food Vendors Association and the Founding President of the National Food Truck Association. The SoCal MFVA is a non-profit organization that represents upwards of 130 mobile vendors in Southern California. Under Geller’s leadership, the SoCal MFVA has successfully expanded rights and business opportunities for mobile vendors in over 30 jurisdictions in Southern California, while working cooperatively with Health Departments to promote balanced regulations and effective enforcement mechanisms. Geller’s “Association” model has become the national standard for food truck advocacy. Geller is also an entrepreneur. He is a founding partner and executive of Best Food Trucks, Inc. -- the developer of a revolutionary software platform that connects food trucks with event organizers, health departments, and consumers. After almost a decade in the restaurant industry, Geller obtained his juris doctorate from UCLA School of Law in 2008.
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