PERSPECTIVES CAN BE SHAPED BY:upbringing;
age; education; cultural ties; relationships; politics, religion and
other beliefs; financial risk; personal buy-in and responsibility;
hierarchies; health; values; physical or mental capabilities and
barriers; exposure to media and messaging; experience (professional and
personal); and many, many other factors. Given the list of
considerations that can influence our perspectives, it is remarkable
that anything gets accomplished in our world. Now add to that
consideration the fact that perspectives change constantly, as we (and
all those around us) change and grow and move through the spectrum of
the many elements noted above, and the exponential possibilities of
keeping up with everything can seem quite daunting.
OUR INDUSTRY AND EVENTS ARE NO DIFFERENT.
Our internal perspectives are shaped by our own realities – event age,
staff size and experience, financial scenarios, target audiences, et al.
- while we must constantly be aware of, and respond accordingly to, the
constantly changing perspectives of our attendees; community
leadership; sponsors; media; volunteers; vendors; and even those that
would do us harm.
TO DO SO EFFECTIVELY, WE MUST DO OUR BEST TO STAY AHEAD OF THE CURVE.
To better inform our own perspectives and to understand the
perspectives of others. From programming to risk management; city
partnerships to volunteer management; marketing/messaging to sponsorship
activation; accessibility to operational expectations; educational
theory to hands-on reality; and everything in-between.
THE 63rd ANNUAL IFEA CONVENTION, EXPO & RETREAT IS DESIGNED TO INFORM AND ELEVATE ALL OF YOUR PERSPECTIVES;providing
access to many points-of view; increasing awareness of changing
technologies, trends, issues, opportunities and risks; and extending
educational and networking opportunities to share and grow your
professional experience and expertise.
WE HOPE THAT YOU WILL PLAN NOW TO JOIN US
(with your staffs, boards, key volunteers, city representatives,
sponsors and vendors) as we welcome the world’s top events, host markets
and industry experts, for an unforgettable opportunity to evaluate,
prepare for and respond to the many critical and changing perspectives
that are influencing our industry and all those that we depend on.
WE PROMISE THAT YOU WILL LEAVE WITH MULTIPLE FRESH PERSPECTIVES OF YOUR OWN.