The Premier Association Supporting and Enabling Festival & Event Professionals Worldwide
Home > Convention & Expo > 63rd Annual Convention, Expo & Retreat > Opening Show & Keynote
of

Opening Show & Keynote

Scheduled to kick off the first official day of the Convention on Monday, October 1st, 2018, the Convention Opening Show and Keynote traditionally attracts one of our largest gatherings.

Immediately following the show, our Opening Keynote speaker will share their own unique insights and experiences with an inspirational and educational session that can be applied to virtually any aspect of the festivals and events business.
of
Sponsor of the IFEA Annual Convention & Expo

Sponsor of the IFEA Annual Convention & Expo  
of

OPENING KEYNOTE SPEAKER

of

Creating New Perspectives…The Strategy of Event and Place Branding

of

Jeannette Hanna
Co-Founder & Chief Strategist
Trajectory

of

No business, no organization, no place, no event succeeds alone.


In a world of interdependence, it’s the connections you create, the communities you engage, and the collaborations that you enable that drive real value and that come together to form the perspectives and the lenses that others view you through.


Jeannette Hanna, Co-Founder and Chief Strategist for Toronto-based Trajectory, has spent her career helping events, cities and organizations to present themselves from the best possible perspective. To rethink, reimagine and reposition themselves in the world; elevating their game; influencing stakeholders; changing the dialogue; and inspiring new possibilities.


Come join Jeanette as she helps us set the stage and the conversation for our time together and our journeys ahead.

of
of

About Jeannette Hanna:

of
Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce, culture and community. It’s a theme that’s been honed over her long tenure as the brand strategy lead for Spencer Francey Peters and then as a co-founder of Trajectory. Her client roster reflects Jeannette’s range – from billion-dollar enterprises to innovative start-ups – across a broad spectrum of sectors including culture, tourism, economic development and education.
of
Relevant place-focused projects include: 2015 Pan Am Games; The National Cherry Blossom Festival; Bermuda’s Performing Arts Centre project; Destination DC; Downtown DC BID; Raleigh, North Carolina; Reimagining Detroit (Kresge Foundation); Niagara Region (Canada); the National Capital Commission (Canada). She led the strategy work for the City of Mississauga which won the Gold Award for the best strategic/creative development of a new City brand at the 2015 Transform Awards North America in New York City. Jeannette speaks regularly at international conferences on place branding and community engagement including CityNationPlace (London) and the International Downtown Association (Atlanta).
of
Raised in New York City, Jeannette is a graduate of Rutgers University. She lectures regularly at York University’s Schulich School of Business. Jeannette is a contributing author to the cultural development primer, Rediscovering the Wealth of Places and the Association of Canadian Advertisers’ guide, Measuring Marketing Communications Effectiveness in an Ever-changing World – the Role of the MarCom Dashboard. She served for many years on as a Board member of the Design Management Institute, based in Boston.
of
Back to
Top
< Back
X