IFEA/Festival Media Corporation Sponsorship Success Award

The IFEA and Global Association Partner Festival Media Corporation have joined forces to create a ground-breaking award that recognizes the success of sponsorship programs at festivals and events around the world.

A primary goal of any sponsorship program is to meet the business goals of the sponsor. How well this is accomplished can determine the future of the sponsor/event relationship. With the purpose of increasing awareness for the festivals and events industry among multi-national marketers and agencies, the IFEA/Festival Media Corporation Sponsorship Success Award recognizes those festivals and events that demonstrate the highest level of planning and execution in the area of sponsorship "sales promotion results," and how well the business goals of the sponsor are met.

"Sales promotion results" will include success in the areas of:

• Sponsor sales made
• Sales leads recognized
• Coupons or price promotions distributed or redeemed
• Prospects identified
• Other direct sales promotion goals realized

Questions? Contact: Nia Hovde, Director of Marketing & Communications, at 208-433-0950 ext: 4 or email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it