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IFEA Live Webinar – Merchandise Strategies Built for Results

Date: Nov 09, 2017
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Thursday, November 9, 2017
11:00 a.m. – 12:00 p.m. Mountain Time
Merchandise Strategies Built for Results
Stephen King, CFEE
Executive Director
Des Moines Arts Festival
Des Moines, IA

Winner of IFEA’s Best Overall Merchandise Program, the Des Moines Arts Festival’s merchandising program nets significant income as a result of a fresh and strategic approach. Stephen will present his strategy to key fundamentals of building a merchandise program that is built for results. Identifying a strategy, determining your market, tips on discovering what is fresh and current in the retail market, POS options, and managing an RFP process and budgeting will be just some of the topics covered.

Stephen M. King, CFEE, is the executive director of the Des Moines Arts Festival® in Des Moines, Iowa and currently serves as Chairman of the International Festivals and Events Association (IFEA) World Board of Directors. Projects throughout his career in events have garnered more than 250 industry awards from the likes of the International Festivals and Events Association and the International Downtown Association. Before turning his full attention in July of 2011 to the Des Moines Arts Festival, King led the Downtown Events Group from 2006-2011 producing the U.S. Cellular® World Food Festival, Holiday Lights Des Moines, Skywalk Golf, and GuideOne ImaginEve! Before arriving in Des Moines, King served as president/CEO of Celebrate Fairfax, Inc. in northern Virginia. Prior to that, he was the director of the festivals and events division of Downtown Fort Worth, Inc. in Fort Worth, Texas, where he produced the MAIN ST. Fort Worth Arts Festival, the nation’s third largest arts festival. King is an active member of the festivals and events industry. In addition to serving as chairman of IFEA, he serves on the IFEA Foundation Board of Directors, IFEA World President’s Council, Bravo Greater Des Moines Board of Directors and is a past director of the National Association of Independent Artists, and a founding member of ZAPPlication™, the art fair industry’s universal online application system. King is a regular speaker and contributor to various festival, event and sponsorship conferences, and conventions and faculty member of the IFEA/NRPA Event Management School.
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