Building Blocks of Brands
Sean King, Director of Marketing & Communications
Youth Education in the Arts, Allentown, PA
CFEE Elective Credit: Current Industry Issues & Trends
Time: 11:00 a.m. – 12:00 p.m. MST
Your brand is not what you say it is, it's what other say about it. What are attendees, volunteers and others saying about your event? Take part in an interactive 60 minute discussion on the elements of your brand, how to build your brand and helpful hints on how to make your brand work for you, your sponsors and all of the stakeholders in your event.
Sean King has been consulting with small businesses and non-profit organizations for over 20 years. Currently, Sean is the Director of Marketing & Communications for Youth Education in the Arts (YEA!) a national non-profit musical youth organization based in Allentown, Pa. which teaches life lessons through music. Sean also serves as the marketing Chairperson for the Hamilton District Main Street program in Allentown. He also blogs at artsmarketingblog.org and you can follow him on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, PA.