Critical Voice: Dealing with the Media During a Crisis
Mike Berry, CFEE, President & CEO, Kentucky Derby Festival
Gary Stinson, Digital Media Manager, Kentucky Derby Festival
CFEE Elective Credit: Leadership/Management
Time: 11:00 a.m. – 12:00 p.m. MST
Recent crisis situations at multiple events throughout our industry have exposed a blind spot that we can ill-afford to have. When an unexpected, especially life-threatening or injury inflicting, incident occurs at your event, there should already be in-place a plan for how to respond and address the multiple media sources that will absolutely be waiting with microphone or keyboard in hand (social media included). That is not the time to start thinking about what to do. This very important session will talk about the pre-planning, preparations and real-time responses that need to be in place well before dealing with the media during a crisis.
Mike Berry, CFEE is president & CEO of Kentucky Derby Festival, Inc. (KDF). Since February 1997, Berry has been responsible for the oversight of the Kentucky Derby Festival - one of the largest community festivals in the United States.
He manages a full-time staff of 22 employees and serves on a 75-member board of directors for the Kentucky Derby Festival. Berry is also board member of the Kentucky Derby Festival Foundation, a 501(c)3 not-for-profit charity that receives and manages charitable contributions on behalf of the Kentucky Derby Festival, Inc. Prior to his current position, Mike Berry has served the KDF as: vice President & managing director (1990-1997), director of marketing and corporate relations (1988-1990), and events coordinator (1986-1988). He also served as administrative assistant to Governor Martha Layne Collins (1983-1986). Mike Berry is also very active in the community. He is a member of the International Festivals and Events Association Board of Directors, the Greater Louisville Sports Commission Board of Directors, the Louisville Theatrical Association (Broadway Series) Board of Directors, and the Music Theatre Louisville Board of Directors, among others.
Gary Stinson joined the Kentucky Derby Festival as the Digital Media Manager in early 2013. In a newly developed digital role, Gary focuses on the daily communications on all social media platforms including the Festival’s Facebook, Twitter and Instagram. Gary also manages other digital platforms for the Festival including the official website and smart phone app, as well as working with the media during the Festival peak season. Gary graduated from Campbellsville University in Campbellsville, KY in 2008 with a Bachelors of Arts degree in Public Relations and Journalism.