
Di Henry, CEO, Maxxam Events An accomplished producer and director of major With the Beijing 2008 Olympic Games Torch Relay now in full production mode, Di and her expert team at Maxxam Events have the complex task of coordinating the immense logistics necessary to seamlessly orchestrate the 22,000 torch bearers as they travel between Greece and Beijing, passing through 19 cities on all the major continents, before traveling through all 31 provinces of China. Scheduled to travel to Mumbai, Bangkok, Ho Chi Minh City, Nagano, Jakarta, Seoul, Pyongyang and hopefully Taipei, within Asia, the torch ". . . will be in each of the 31 provinces in China for about three days on average," Henry said. "Sometimes we can fit in two cities in a day, so we will end up doing 113 cities in total in China. There are already over 20 plane legs planned inside of China. We will have two convoys going which will leapfrog each other." To see, hear and comprehend the sheer scope of what it takes to flawlessly pull off an Olympic Torch Relay of this magnitude, make sure you are in attendance at the IFEA's 52nd Annual Convention & Expo presented by Festival Media Corporation in Atlanta, Georgia, September 17-21, 2007 as Di Henry, CEO of Maxxam Events presents this exclusive behind the scenes look at the Olympic Torch Relays! Questions? Contact: Nia Forster, Director of Marketing, at 208-433-0950 ext: *814 or email: nia@ifea.com
"Creating a Global Experience: Behind the Scenes at the Olympic Torch Runs"
Thursday, September 20, 2007 - 8:30 a.m. - 10:00 a.m.
international events, Di Henry has over 20 years experience in conceiving, creating, building, managing and delivering a diverse range of Olympic and culturally significant global events. Working extensively throughout the world specializing in major large-scale public events, Di Henry is the mastermind behind such spectacular events as the Torino 2006 Winter Olympic Games Torch
Relay; Sydney 2000 Olympic Games Torch and Paralympic Torch Relays; Melbourne 2006 Commonwealth Games Baton Relay and Cultural Festival; Manchester 2002 Commonwealth Games Queens Jubilee Baton Relay; and the Doha 2006 Asian Games Torch Relay and Cultural Festival.
In addition to these extensive plans, another team of more than 100 people are currently based in Tibet, working on the intense logistics of getting the torch up and down Mount Everest. In 2000, the torch relay set new standards by going under water at the Great Barrier Reef; the logistics of getting the torch up and down Everest are significantly more challenging.